Canal+ expands its streaming footprint in Hungary

A new chapter in European streaming

In a significant move to broaden its digital presence, Canal+ has launched a branded streaming service in Hungary. This expansion is part of a broader strategy that has seen the service roll out in several European countries, including Austria, the Czech Republic, Slovakia, and most recently, the Netherlands.

Partnership with 4iG Group

The Hungarian launch is in collaboration with local pay-TV operator 4iG Group. This partnership is expected to bolster Canal+’s position in the Hungarian market, which is known for its dynamic demand for SVOD (Subscription Video on Demand) services.

Jacques du Puy, CEO of Canal+ International, expressed his enthusiasm: “I am very pleased with the launch of our services in Hungary, which illustrates our strategy to digitalize our offerings, further strengthening our position in Europe. Hungary is a dynamic market for SVOD services, and Canal+ is willing to take a significant place on that market. 4iG is the relevant partner to support this launch.”

A strategic acquisition

Canal+ content has been available in Hungary since 2021 through the platform Direct One, previously branded as UPC Direct. As part of the new agreement, 4iG will integrate Direct One’s 155,000 subscribers into its Digi service next year.

Péter Fekete, CEO of 4iG Group, highlighted the strategic importance of this acquisition: “The acquisition of Direct One’s satellite customer base is an excellent opportunity to increase our satellite customer base in Hungary. Through this transaction, 4iG Group will strengthen its leading position in the Hungarian satellite television market. Thanks to the acquisition, we can offer higher quality and more comprehensive services to the former Direct One customers in the future, leveraging the group’s convergent telecommunications portfolio.”

A rich catalog of content

The Hungarian platform will not only offer Canal+’s linear services but also a rich catalog of movies and series. Among the highlights is the high-concept series Django, starring Matthias Schoenaerts, known for his roles in “Rust and Bone” and “Bullhead”. This series is expected to attract a significant viewership, given its star-studded cast and compelling storyline.

Looking ahead: A dedicated app

In 2025, Canal+ plans to introduce a dedicated Hungarian app, further enhancing the user experience and accessibility of its content. This move is anticipated to solidify Canal+’s presence in the Hungarian market and provide a seamless viewing experience for its subscribers.

Personal reflections for enthusiasts

For cinema and TV series enthusiasts, the expansion of Canal+ into Hungary is a thrilling development. The platform’s diverse catalog promises to cater to a wide range of tastes, from high-concept dramas to blockbuster movies. The inclusion of series like Django is particularly exciting, offering viewers a chance to delve into complex narratives and stellar performances.

Moreover, the strategic partnership with 4iG Group ensures that the service will be backed by robust infrastructure and a deep understanding of the local market. This collaboration is likely to result in a high-quality viewing experience, with a focus on both content and customer service.

In-depth analysis

The launch of Canal+ in Hungary is a testament to the growing importance of digital platforms in the entertainment industry. As more viewers shift towards on-demand services, traditional broadcasters are compelled to innovate and adapt. Canal+’s strategy to digitalize its offerings and expand its footprint in Europe is a clear indication of this trend.

The partnership with 4iG Group is particularly noteworthy. By integrating Direct One’s subscriber base, 4iG is not only expanding its market share but also enhancing its service offerings. This move is likely to set a precedent for other operators in the region, highlighting the benefits of strategic acquisitions and partnerships.

Distinctive comments

The introduction of a dedicated Hungarian app in 2025 is a forward-thinking move by Canal+. In an era where user experience is paramount, having a localized app will provide subscribers with easy access to content, personalized recommendations, and a seamless interface. This initiative underscores Canal+’s commitment to catering to the unique preferences of its Hungarian audience.

For those who appreciate high-quality content and innovative storytelling, the expansion of Canal+ into Hungary is a development worth following. The platform’s diverse offerings and strategic partnerships promise to deliver an exceptional viewing experience, making it a significant player in the European SVOD market.

This article aims to provide a comprehensive overview of Canal+’s expansion into Hungary, enriched with personal reflections and in-depth analysis for cinema, TV series, and music enthusiasts. For more information on the mentioned series, you can check out the trailer for Django.