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The rise of streaming: A deep dive into India’s most-watched shows and films of 2024
In the ever-evolving landscape of entertainment, streaming platforms have become the new battleground for viewer attention. The first half of 2024 has seen a fascinating array of shows and films capturing the hearts and minds of Indian audiences. According to a mid-year report by Ormax Media, Prime Video’s “Panchayat” Season 3 emerged as the most viewed show in India, drawing in a staggering 28.2 million viewers. Let’s explore the top contenders and what makes them so compelling.
Panchayat Season 3: A rural comedy-drama that resonates
Prime Video’s “Panchayat” Season 3 has captivated audiences with its unique blend of humor and heartfelt storytelling. The show, starring Jitendra Kumar, Neena Gupta, and Raghubir Yadav, delves into the life of an engineering graduate who reluctantly takes up a job as a secretary in a remote village. The series’ charm lies in its authentic portrayal of rural India, combined with relatable characters and witty dialogues. For those who haven’t yet experienced this gem, you can watch the trailer here.
Heeramandi: The Diamond Bazaar – A visual spectacle
Netflix’s “Heeramandi: The Diamond Bazaar” secured the second spot with 20.3 million viewers. This opulent period drama, featuring a stellar cast including Manisha Koirala, Sonakshi Sinha, and Aditi Rao Hydari, explores the lives of courtesans in pre-independence India. The series is a visual treat, with lavish sets and intricate costumes that transport viewers to a bygone era. Check out the trailer here.
Indian Police Force: Action-packed and gripping
Prime Video’s “Indian Police Force” came in third with 19.5 million viewers. This high-octane action series, starring Sidharth Malhotra, Shilpa Shetty, and Vivek Oberoi, follows the lives of police officers as they tackle crime and corruption. The show’s intense action sequences and gripping narrative have made it a favorite among viewers. Watch the trailer here.
Kota Factory Season 3: A relatable journey
Netflix’s “Kota Factory” Season 3 attracted 15.7 million viewers, securing the fourth spot. This coming-of-age series, featuring Mayur More, Jitendra Kumar, and Ahsaas Channa, chronicles the lives of students preparing for engineering entrance exams in Kota. The show’s realistic portrayal of the pressures and challenges faced by students has struck a chord with audiences. View the trailer here.
The Legend of Hanuman: Mythology meets animation
Disney+ Hotstar’s “The Legend of Hanuman” Seasons 3 and 4, with 14.8 million viewers, rounds out the top five. This animated series brings to life the adventures of Hanuman, a beloved figure in Indian mythology. The show’s stunning animation and engaging storytelling have made it a hit among viewers of all ages. Watch the trailer here.
Hindi-language direct-to-streaming films: Netflix’s dominance
In the realm of Hindi-language direct-to-streaming films, Netflix has dominated the top five. “Amar Singh Chamkila” led with 12.9 million viewers, followed by “Murder Mubarak” at 12.2 million. Prime Video’s “Ae Watan Mere Watan” secured the third spot with 11.5 million viewers. Netflix’s “Maharaj” and SonyLIV’s “Patna Shuklla” rounded out the top five with 10.6 million and 9.8 million viewers respectively.
Amar Singh Chamkila: A musical journey
“Amar Singh Chamkila,” starring Diljit Dosanjh and Parineeti Chopra, is a biographical film that explores the life of the legendary Punjabi singer. The film’s captivating music and powerful performances have resonated with audiences. Watch the trailer here.
Unscripted shows: Reality TV’s growing appeal
JioCinema’s “Bigg Boss OTT” Season 3 clinched the top position as the most-watched Indian unscripted show on streaming, with 17.8 million viewers. Netflix’s “The Great Indian Kapil Show” followed at 14.5 million, while SonyLIV’s “Shark Tank India” Season 3 attracted 12.5 million viewers.
Bigg Boss OTT: Drama and entertainment
“Bigg Boss OTT” continues to be a massive hit, with its mix of drama, entertainment, and celebrity antics. The show’s ability to keep viewers hooked with its unpredictable twists and turns has made it a staple in Indian households. Watch the trailer here.
International content: A global appeal
International content also drew significant Indian viewership, with Prime Video’s “The Boys” Season 4 emerging as the most-watched international show at 10.5 million viewers. JioCinema’s “House of the Dragon” Season 2 followed at 8.2 million, while Prime Video’s “Fallout” secured the third spot with 8 million viewers.
The Boys: Superheroes with a twist
“The Boys” Season 4 continues to captivate audiences with its dark and satirical take on the superhero genre. The show’s complex characters and gripping plotlines have made it a global phenomenon. Watch the trailer here.
Reflecting on the trends
The Ormax Media report, covering January to June 2024, provides a comprehensive insight into the viewing habits of Indian audiences. It highlights the growing popularity of regional content, the dominance of streaming platforms, and the increasing appeal of international shows. As we move forward, it will be interesting to see how these trends evolve and what new content will capture the imagination of viewers.
the world of streaming is a dynamic and ever-changing landscape, offering a plethora of choices for every kind of viewer. Whether it’s a rural comedy-drama, an action-packed series, or a mythological animation, there’s something for everyone. The journey of discovering new stories and characters continues, promising endless entertainment and excitement.
