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CBS’s fall 2024 lineup: A deep dive into the network’s strategic premiere schedule
CBS, often referred to as “The Eye Network,” is making a bold move this fall by pushing its premiere week to mid-October, with one notable exception: the ever-popular “Survivor.” This strategic decision aims to maximize viewership and leverage the NFL football season for promotional purposes. Let’s delve into the details of CBS’s fall 2024 lineup, the rationale behind the scheduling, and what viewers can expect from their favorite shows and new series.
Survivor: The lone September premiere
“Survivor” is set to kick off its 47th season on Wednesday, September 18, at 8 p.m. ET. This landmark unscripted series has been a staple of CBS’s programming for years, and its early premiere is a testament to its enduring popularity. Fans can look forward to a two-hour premiere, followed by a regular 90-minute format starting September 25. For a sneak peek, check out the trailer and information sheet here: Survivor.
Matlock and The Summit: Sneak peeks in September
CBS is also offering sneak peeks of two new series in September. “Matlock,” starring the legendary Kathy Bates, will have a special early premiere on Sunday, September 22. This reboot of the classic legal drama promises to bring a fresh perspective while honoring the original’s legacy. For more details, visit the trailer and information sheet here: Matlock.
“The Summit,” a new competition series hosted by Manu Bennett, will get a sneak peek on Sunday, September 29. This action-adventure reality show is set to captivate audiences with its high-stakes challenges and breathtaking scenery. Learn more about the show here: The Summit.
October: The month of premieres
CBS’s premiere week officially kicks off on Monday, October 14, with the Season 22 premiere of “NCIS” at 8 p.m., followed by a two-hour launch of the new spin-off “NCIS: Origins” at 9 p.m. This concentrated launch strategy aims to create a buzz and draw viewers in with back-to-back premieres. For a closer look at these shows, check out the trailers and information sheets here: NCIS and NCIS: Origins.
The FBI series trio returns on Tuesday, October 15, with “FBI” (Season 7), “FBI: International” (Season 4), and “FBI: Most Wanted” (Season 6). These shows have consistently delivered gripping storylines and intense action, making them fan favorites. For more information, visit the trailers and information sheets here: FBI, FBI: International, and FBI: Most Wanted.
New series and returning favorites
Thursday, October 17, marks the premiere of “George & Mandy’s First Marriage,” a new series that promises to bring humor and heart to the small screen. This is followed by the fourth season premiere of “Ghosts” at 8:30 p.m. and the second episode of “Matlock” at 9 p.m. For more details, check out the trailers and information sheets here: George & Mandy’s First Marriage and Ghosts.
Friday, October 18, sees the return of “S.W.A.T.” (Season 8) at 8 p.m., “Fire Country” (Season 3) at 9 p.m., and the final episodic run of “Blue Bloods” at 10 p.m. These shows have built a loyal following over the years, and their return is highly anticipated. For more information, visit the trailers and information sheets here: S.W.A.T., Fire Country, and Blue Bloods.
Midseason entries and beyond
Looking ahead, CBS has several midseason entries on deck, including the return of “The Amazing Race” and new drama “Watson.” Additionally, the network is introducing the gamer show “Hollywood Squares,” which is sure to attract a diverse audience. For more details, check out the trailers and information sheets here: The Amazing Race, Watson, and Hollywood Squares.
Reflecting on CBS’s strategy
CBS’s decision to delay its premiere week to mid-October is a calculated risk. By leveraging the NFL football season for promotion and creating a concentrated launch week, the network aims to maximize viewership and create a buzz around its new and returning shows. However, this strategy also means competing for attention during the peak of the presidential campaign, which could impact viewership.
As we look forward to the fall 2024 lineup, it’s clear that CBS is committed to delivering a diverse range of programming that caters to a wide audience. From beloved returning series to exciting new entries, there’s something for everyone to enjoy. The network’s strategic scheduling and promotional efforts will undoubtedly play a crucial role in the success of its fall lineup.
only time will tell if CBS’s bold move pays off. As viewers, we can look forward to an exciting season of television, filled with drama, action, and plenty of surprises.
