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The long game: how a small-budget indie film toppled a Hollywood giant
In a surprising turn of events, the independent film “The Long Game” has unseated “Beverly Hills Cop: Axel F” from its No. 1 slot on Netflix in the U.S. This period feel-good drama, starring Jay Hernandez, Cheech Marin, and Dennis Quaid, has also captured global attention, ranking as Netflix’s sixth most popular film worldwide.
A David vs. Goliath story
The headlines have been buzzing, but few have truly grasped the data-driven narrative behind this David vs. Goliath story. “The Long Game” defies Hollywood norms with its PG rating, modest budget, and predominantly Latino cast. Directed by Julio Quintana, the film portrays Latinos not as stereotypical characters but as heroes on a golf course. This is a refreshing departure from the usual tropes of border-crossing or gang violence.
For more details, check out the trailer and information sheet here: The Long Game.
A stark contrast
To put things in perspective, “Beverly Hills Cop: Axel F,” starring Eddie Murphy, had a budget approximately 30 times that of “The Long Game.” Released on July 3, “Axel F” featured an R-rating, guns, car chases, and explosions. While the Black characters in the film were portrayed as police officers, lawyers, and wealthy individuals, the Latino characters were depicted as narcos, prostitutes, and drug dealers.
In contrast, “The Long Game” showcases themes of family unity, struggle, and triumph over racism. There are no explosions or tired stereotypes, making it a feel-good story that appeals to a broad audience, including families and golf enthusiasts.
The power of representation
U.S. Latinos purchase 29% of all movie tickets and account for about 27% of streaming content subscribers. Yet, they are often underrepresented in positive roles. The success of “The Long Game” highlights the demand for authentic and aspirational stories featuring Latinos.
For more insights, watch the trailer and get more information here: Beverly Hills Cop: Axel F.
The economic muscle of U.S. Latinos
A recent report by McKinsey & Co. suggests that Hollywood could increase its revenue by up to $18 billion annually by including U.S. Latinos in more authentic stories. This is a significant opportunity, especially at a time when media stocks are in decline.
Steve Forbes once declared, “U.S. Latinos are the cavalry that will come to the rescue of the American economy.” Hollywood, being a part of that economy, should take note.
Key data points
- U.S. Latinos have a GDP of $3.2 trillion.
- If U.S. Latinos were a country, they would be the 5th largest global economy.
- U.S. Latinos wield $3.4 billion in spending power.
- Latinos account for 19.5% of the total U.S. population and 26% of people 18 and under.
- In 2022 to 2023, Latinos accounted for 71% of U.S. population growth.
- Worldwide revenue for movies with U.S. Latinos in above-the-line roles outperformed those without by more than 58%.
The bottom line
Hollywood needs to study these numbers and the success of “The Long Game.” Investing in the U.S. Latino cohort should not be merely a conversation about diversity, equity, and inclusion but a strategic business decision.
Reflecting on the future
The success of “The Long Game” is a testament to the power of representation and the untapped potential of the U.S. Latino audience. As Hollywood continues to evolve, it will be interesting to see how the industry adapts to this growing demand for authentic and diverse storytelling. The journey has just begun, and the possibilities are endless.
