Elite athletes team up for groundbreaking audio experience
A new era in audio coaching
In an exciting development for sports enthusiasts and audio content lovers, Audity, a prominent audio company under the Asylum Entertainment Group, has announced a collaboration with WNBA stars Kelsey Plum and Aliyah Boston, along with Olympic skiing champion Mikaela Shiffrin. This partnership aims to create a unique audio experience called “Coach,” which promises to revolutionize how we perceive and engage with coaching content.
The essence of ‘Coach’
Unlike traditional podcasts, “Coach” is designed to be an experiential brand offering listeners a curated selection of customized coaching audio content. The focus is on providing personal insights and motivation from elite athletes, sharing their experiences both on and off the court. This initiative aims to delve into the realms of performance, mindset, and personal stories, creating a holistic audio experience.
Chris Corcoran, the general manager and chief content officer of Audity, expressed his enthusiasm for the project, stating, “Coach is being developed to become a game-changing differentiator within the audio business ecosystem, as well as for today’s generation of athletes. I’m extremely honored and excited to partner with Kelsey, Aliyah, and Mikaela, each of whom will resonate powerfully across all sides of the vision.”
The athletes’ perspective
Kelsey Plum: Sharing the journey
Kelsey Plum, a standout player for the Las Vegas Aces, emphasized the personal nature of the project. “Coach is about more than just giving advice,” she said. “It’s about sharing the journey—the highs and lows—that made us who we are today. I’m excited to interact with people in such a personal way and help them unleash their inner champion.”
Aliyah Boston: Inspiring the next generation
Aliyah Boston, the 2023 WNBA Rookie of the Year and a two-time WNBA All-Star from the Indiana Fever, highlighted the inspirational aspect of “Coach.” “This is an incredible opportunity to inspire the next generation of athletes,” she remarked. “Through Coach, we’re not just coaching skills; we’re sharing the mindset that it takes to overcome challenges and succeed at the highest level.”
Mikaela Shiffrin: A unique connection
Mikaela Shiffrin, the most decorated World Cup skier in history, added her perspective on the innovative nature of the project. “There’s nothing like this out there. This isn’t just about listening; it’s about feeling, learning, and personal growth. It’s about the connection people can make when they feel like they’re right there with us, every step of the way, as we push ourselves and you to be the best we can be.”
The broader impact
“Coach” is not just about the athletes sharing their stories; it’s also about them actively participating in the creation and development of content. They will recruit other athletes, engage with sponsors, and help grow the platform while also serving as coaches within the project. This hands-on approach ensures that the content remains authentic and deeply connected to the athletes’ real-life experiences.
Audity’s track record
Audity has a history of producing compelling audio content. They were behind Kim Kardashian’s criminal justice podcast “The System: The Case of Kevin Keith” and the eight-episode series “Hillsong: A Megachurch Shattered,” which accompanied Discovery+’s “Hillsong: A Megachurch Exposed.” With Chris Corcoran at the helm, having previously been a founding partner and chief content officer of podcast company Cadence13, Audity is well-positioned to make “Coach” a resounding success.
A new frontier in audio content
The launch of “Coach” marks a significant step forward in the audio content landscape. By combining the expertise and personal stories of elite athletes with innovative audio experiences, Audity is set to create a platform that not only entertains but also educates and inspires. For sports enthusiasts and those looking to gain insights into the mindset of top performers, “Coach” promises to be an invaluable resource.
Stay tuned for more updates on this exciting project, and get ready to embark on a journey of personal growth and motivation with some of the world’s most accomplished athletes.