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Banijay Asia and Nadiadwala Grandson Entertainment: A new era of Indian cinema
A powerful collaboration
In a groundbreaking move, Banijay Asia has teamed up with Nadiadwala Grandson Entertainment (NGE) to create a wave of original series and films tailored for Indian audiences. This partnership also aims to adapt international hits, bringing global stories to the Indian screen.
Leaders in the industry
Banijay Asia, under the leadership of CEO Deepak Dhar, has established itself as a powerhouse in content creation. On the other hand, NGE, led by the seasoned producer Sajid Nadiadwala, is renowned for its blockbuster franchises and critically acclaimed films. This collaboration promises to blend their strengths, setting new standards in the entertainment industry.
Nadiadwala’s cinematic legacy
Sajid Nadiadwala has a rich history of producing successful films. His portfolio includes popular franchises like Housefull and Baaghi, as well as critically acclaimed movies such as Chhichhore, Super 30, and Highway. Recent releases like Chandu Champion and Satyaprem Ki Katha have further solidified his reputation. Fans eagerly await the upcoming Housefull 5, featuring Akshay Kumar and Riteish Deshmukh.
Banijay Asia’s impressive portfolio
Banijay Asia has made significant strides with adaptations like The Night Manager on Disney+ Hotstar and Call My Agent: Bollywood on Netflix. Their original productions, such as Dahan and Undekhi, have garnered widespread acclaim. The company also excels in non-scripted shows, with hits like The Kapil Sharma Show and MTV Roadies. Exciting upcoming projects include Indian adaptations of Monk, House, and Suits.
A shared vision for the future
Deepak Dhar, founder and group CEO of Banijay Asia and EndemolShine India, expressed his enthusiasm for the partnership: “We are excited to partner with Sajid Nadiadwala, a visionary whose contributions to Indian cinema are unparalleled. His dedication to filmmaking and his ability to connect with Indian and global audiences makes this partnership an interesting one. With Sajid’s creative vision and our expertise in content creation, we are poised to set new benchmarks in the world of entertainment.”
Sajid Nadiadwala echoed this sentiment, stating, “At NGE, we have always strived to deliver top-notch entertainment to Indian audiences. Partnering with Banijay Asia to create cutting-edge content across genres and formats is a thrilling venture for us. Our vision has always been to push the boundaries of entertainment, and this partnership is a significant step towards achieving that goal.”
A legacy of excellence
The Nadiadwala family has been a cornerstone of the Indian film industry since 1955. From Abdul Karim Nadiadwala to Sajid Nadiadwala, the family has produced over 200 films, leaving an indelible mark on Indian cinema. Sajid Nadiadwala’s debut as a producer with Zulm Ki Hukumat in 1992 was just the beginning of a remarkable journey.
Looking ahead
Mrinalini Jain, group chief development officer at Banijay Asia and EndemolShine India, highlighted the potential of this collaboration: “Partnering with Nadiadwala Grandson Entertainment offers a unique opportunity to blend our strengths in content development with Sajid Nadiadwala’s cinematic vision. His unparalleled expertise and creative vision are invaluable assets in this collaboration which represents a shared commitment to creativity, innovation, and storytelling excellence. Together, we aim to push the boundaries of entertainment by delivering compelling originals and adaptations that captivate audiences in India and worldwide.”
This partnership between Banijay Asia and Nadiadwala Grandson Entertainment is set to redefine the landscape of Indian cinema and television, promising a future filled with innovative and captivating content.
