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DoorDash and Warner Bros. Discovery team up for a unique streaming offer
A new era of convenience and entertainment
In an exciting development for both food delivery and streaming enthusiasts, DoorDash has announced a partnership with Warner Bros. Discovery to offer a complimentary Max subscription to all DashPass members. This collaboration marks a significant step in blending the convenience of food delivery with the entertainment of streaming services.
What the offer includes
Starting this week, DashPass subscribers in the U.S. can enjoy the Max With Ads tier, which is typically priced at $9.99 per month or $99.99 annually, at no extra cost. This benefit is included with the DashPass annual plan, which costs $96 per year. For those who prefer an ad-free experience, there’s an option to upgrade to the ad-free tier of Max at a discounted rate of $10.99 per month, down from the usual $16.99.
A treasure trove of content
Max offers a rich library of shows and movies from HBO, Warner Bros., A24, Adult Swim, ID, and the DC Universe. Some of the standout titles include:
Upcoming series like The Penguin and Dune: Prophecy are also highly anticipated.
The value of DashPass
DashPass offers its members exclusive deals, benefits, and $0 delivery fees on eligible orders from a wide range of restaurants, grocery stores, and retailers. This new partnership with Max is the first of its kind for DoorDash, although similar collaborations exist between other companies, such as Walmart with Paramount+ and Instacart with Peacock.
Understanding the customer base
DoorDash’s Chief Marketing Officer, Kofi Amoo-Gottfried, emphasized the importance of understanding customer preferences. He noted that Max’s diverse catalog appeals to both families and adults, making it a perfect fit for DashPass subscribers. With approximately 15 million subscribers, DashPass has saved customers around $10 billion since its inception six years ago.
Cross-promotions and future plans
The partnership between DoorDash and Max will include several cross-promotions tied to popular programming. Campaigns related to House of the Dragon and the upcoming DC show The Penguin are already in the works.
A win-win for consumers
Warner Bros. Discovery’s direct-to-consumer global chief marketing officer, Pato Spagnoletto, expressed excitement about the partnership, highlighting the complementary nature of the services and the value it brings to consumers. DoorDash’s president and COO, Prabir Adarkar, echoed this sentiment, emphasizing the goal of delivering increasing value and savings to DashPass members.
Final thoughts
This innovative partnership between DoorDash and Warner Bros. Discovery is a testament to the evolving landscape of consumer services. By combining the convenience of food delivery with the entertainment of streaming, both companies are setting a new standard for customer satisfaction. Whether you’re a fan of epic fantasy series like House of the Dragon or classic sitcoms like Friends, this offer provides an excellent opportunity to enjoy a wide range of content while benefiting from the perks of DashPass.
For more information on the shows and movies mentioned, you can visit their respective trailer links provided above.
