Wayfarer Studios and No More Foundation join forces to combat domestic violence
A powerful partnership for change
In a significant move to address the pressing issue of domestic and sexual violence, Wayfarer Studios has teamed up with the No More Foundation. This collaboration aims to provide essential resources and information to those affected by abuse, as depicted in Justin Baldoni’s latest film, It Ends With Us.
A message of hope and support
The film, based on Colleen Hoover’s bestselling novel, follows the story of Lily Bloom, portrayed by Blake Lively, and her tumultuous relationship with Ryle Kincaid, played by Justin Baldoni. What starts as a fairytale romance soon spirals into a cycle of abuse, mirroring the experiences Lily witnessed in her mother’s life. This narrative serves as a poignant reminder of the complexities surrounding domestic violence.
To support viewers who may see their own experiences reflected on screen, the film includes an end card directing them to a dedicated page on the No More website. Here, survivors and their loved ones can access the No More Global Directory, which connects them to support services in over 200 countries and territories.
A mission with purpose
Wayfarer Studios, co-founded by Baldoni, is committed to creating projects that not only entertain but also make a meaningful impact. “We aspire to create projects that are both commercial and truly make a difference in the lives of our viewers,” Baldoni stated. The partnership with No More ensures that films addressing domestic and sexual violence are crafted with the intention to educate, support, and provide resources for those in need.
Resources for survivors
In addition to the film’s end card, No More offers several resources for survivors. The Lighthouse is a comprehensive guide designed to help individuals recognize the signs of abuse, access critical resources, and find inspiration and empowerment. Survivors are also encouraged to share their personal stories on the No More Silence: Speak Your Truth platform, fostering a supportive community for those on the road to healing.
Tools for change
No More has also developed the It Ends With Us Viewers’ Guide, which aims to increase information, dialogue, and action to help end domestic and sexual violence and promote healthy relationships. Additionally, the It Ends With Us Community Toolkit provides local organizations with the tools to use the film as a catalyst for change.
Raising awareness through social media
To further amplify the film’s message, Wayfarer Studios and No More are launching a social media campaign. This initiative will raise awareness of the key topics highlighted in the film and encourage followers to become part of the solution. By engaging with this campaign, fans can help promote healthier relationships and break the cycle of abuse.
Supporting the cause
In a bid to support survivors and expand its efforts to prevent domestic and sexual violence, Wayfarer Studios is donating a share of its net proceeds from the film to No More. This financial support will help the foundation continue its vital work and reach even more individuals in need.
A cultural moment for dialogue and action
Pamela Zaballa, No More’s Global CEO, emphasized the importance of the film’s release in sparking greater dialogue and action. “The film’s release marks an important cultural moment to fuel greater dialogue, awareness, and action,” she said. “We’re calling on all the passionately engaged fans of this story to help promote healthier relationships and break the pattern of abuse.”
A collaborative effort
The partnership between Wayfarer Studios and No More has been instrumental in ensuring that the portrayal of domestic and sexual violence in It Ends With Us is both accurate and sensitive. Wayfarer CEO Jamey Heath highlighted the invaluable guidance provided by No More throughout the film’s production. “This film represents a call to action to stop the cycle of domestic violence, and we could not have navigated this complex subject without the guidance of our partners at No More,” Heath stated.
Understanding the complexities
Baldoni has previously spoken about the insights gained from working with No More, particularly in understanding the psychology of abusive relationships. “They were really helpful for me in truly understanding the psychology of Ryle and the importance of making sure there was real connection, real love,” he said. This nuanced portrayal aims to foster compassion and understanding for the difficult choices faced by survivors.
For more information and to access support, visit No More.
For those interested in exploring the film further, you can watch the trailer for It Ends With Us.