Rotten Tomatoes introduces ‘Verified Hot’ badge for fan-favorite films
A new accolade for audience-approved movies
Rotten Tomatoes, the go-to platform for film reviews, has unveiled a fresh badge to honor movies that resonate deeply with audiences. This new “Verified Hot” badge is set to complement the well-known “Certified Fresh” Tomatometer badge, which is awarded to films highly praised by critics. The “Verified Hot” badge will be given to films that achieve a verified audience score of 90% or higher.
Elevating the audience’s voice
Amanda Norvell, SVP of direct-to-consumer services at Fandango, the parent company of Rotten Tomatoes, expressed enthusiasm about this new feature. “On Rotten Tomatoes, fans love to consult our verified audience score, in addition to the Tomatometer critics’ score, when discovering new movies and deciding what they want to watch next,” she said. “With the addition of Verified Hot, we are excited to celebrate and shine a spotlight on the theatrical films that fans have unanimously embraced and have taken the time to share their incredible moviegoing experience.”
Celebrating the first ‘Verified Hot’ films
Rotten Tomatoes is also celebrating the first films to receive the “Verified Hot” designation on the so-called Popcornmeter. These include some of the summer’s biggest releases like Deadpool & Wolverine, Twisters, Bad Boys: Ride or Die, Fly Me to the Moon, It Ends with Us, and Inside Out 2.
Retroactive recognition
The “Verified Hot” badge will be applied retroactively to over 200 films that have achieved a verified audience score of 90% or higher since the launch of Rotten Tomatoes’ verified audience ratings in May 2019. This means that beloved films like Top Gun: Maverick, The Color Purple, award-circuit favorites like Parasite and Oppenheimer, and box office smashes like Dune: Part Two, Godzilla x Kong: The New Empire, and Spider-Man: No Way Home will all receive this new accolade.
Enhancing audience scoring
In addition to the new badge, Rotten Tomatoes has introduced several enhancements around audience scoring for all its movies and TV shows. These updates aim to more accurately reflect fan and critic sentiment, ensuring that both perspectives are given their due weight.
Personal reflections for cinema enthusiasts
As a cinema enthusiast, this new badge feels like a long-overdue recognition of the audience’s voice. While critics provide valuable insights, the collective opinion of moviegoers often tells a different, equally important story. The “Verified Hot” badge is a testament to the power of the audience, celebrating films that have not only entertained but also deeply resonated with viewers.
A deeper dive into the impact
The introduction of the “Verified Hot” badge is more than just a new feature; it represents a shift in how we value and recognize films. It acknowledges that the audience’s experience is just as crucial as critical acclaim. This move could potentially influence future film marketing strategies, encouraging studios to pay closer attention to audience feedback.
Final thoughts
For those who love diving into the world of cinema, this new badge offers an exciting way to discover films that have captured the hearts of many. Whether you’re looking for the next big blockbuster or a hidden gem, the “Verified Hot” badge will be a reliable guide. So, next time you’re browsing Rotten Tomatoes, keep an eye out for this new accolade and let it lead you to your next favorite movie.
For more updates and to explore the latest in cinema, visit Rotten Tomatoes and see which films have earned the “Verified Hot” badge.