Will Packer: Crafting stories for the people, not Hollywood

A journey rooted in authenticity

Will Packer’s career, spanning over three decades, is a testament to the power of authentic storytelling. Despite his films collectively grossing over $1 billion at the box office, Packer’s focus has always been on creating content that resonates with real audiences, not just Hollywood executives.

The early lesson of ‘Chocolate City’

Reflecting on his first film, Chocolate City, Packer recalls a pivotal moment. “We held a black-tie premiere at Florida A&M University, inviting all of Hollywood. None of the executives showed up, but the students did, filling the auditorium to standing room only. That taught me who my real audience was.”

This early experience shaped Packer’s approach to filmmaking. He realized that his stories were for those who rarely saw themselves on screen, not for the gatekeepers of Hollywood.

Defying Hollywood norms

Packer’s career is marked by a series of successful films that defy traditional Hollywood structures. Movies like Think Like A Man, Ride Along, and Girls Trip, all featuring predominantly Black casts, have resonated deeply with audiences.

His first major hit, Stomp the Yard, faced numerous rejections before finally being picked up by a studio. “Nobody wanted to make it,” Packer recalls. “But when it became a hit, suddenly everyone wanted to know who I was.”

Navigating a changing industry

The landscape of film and television has changed dramatically, especially in the wake of the pandemic and Hollywood’s recent strikes. Packer’s latest film, Praise This, debuted on Peacock instead of in theaters, reflecting the industry’s shift towards streaming.

“Hollywood is recalibrating,” Packer notes. “The over-saturation of content and the challenges of streaming have led to a constriction as media companies pull back.”

For Packer, this contraction is particularly challenging for projects centered on marginalized groups. “If it’s not mainstream or based on a successful IP, it makes people nervous. So, I have to work even harder.”

‘Fight Night: The Million Dollar Heist’

Packer’s latest project, Fight Night: The Million Dollar Heist, is a drama series based on a true story. Featuring an A-list cast including Kevin Hart, Taraji P. Henson, Samuel L. Jackson, and Don Cheadle, the series promises to be a gripping tale of complex characters and high-stakes drama.

“Initially, I tried to make it as a movie, but I’m glad it didn’t happen,” Packer says. “Now, I have the breadth to tell it in eight parts, bringing audiences into a web of complex, entertaining, and provocative characters.”

Looking ahead

As Packer continues to champion Black-led stories, he remains focused on his legacy. “I think about my legacy a lot. I want it to be about those I have affected and influenced. I have former interns who have won Oscars and Emmys and created their own production companies. I’m very proud of that.”

When the time comes to slow down, Packer hopes to be remembered for his impact on the industry. “I want people to say, ‘He influenced people, touched lives, and brought people along with him.’ That, to me, is the true measure of success.”

Final thoughts

Will Packer’s journey is a powerful reminder of the importance of authenticity and resilience in storytelling. By staying true to his audience and defying Hollywood norms, he has created a legacy that will inspire future generations of filmmakers. As the industry continues to evolve, Packer’s commitment to telling diverse and meaningful stories remains unwavering, ensuring that his impact will be felt for years to come.