Showmax to bring ‘The Office’ to South Africa: A new chapter in mockumentary history
A fresh take on a beloved classic
Showmax, the African streaming giant, has announced an exciting new project: a South African adaptation of the hit series “The Office”. This localized version, produced in partnership with BBC Studios, will be available on both Showmax and kykNET, DStv’s Afrikaans channel. The production is set to begin in 2025, with the show primarily filmed in Afrikaans.
The global journey of ‘The Office’
This South African edition marks the 14th international adaptation of the iconic series. The original British version, created by Ricky Gervais and Stephen Merchant, premiered over two decades ago and has since become a cultural phenomenon. The American adaptation, which won five Emmy Awards, was the most streamed show globally in 2020. Other countries that have embraced their own versions include Australia, France, Canada, Chile, Israel, India, the Middle East, and Poland.
Showmax’s strategic relaunch
The announcement follows Showmax’s February relaunch in collaboration with Comcast’s NBCUniversal and Sky. Now powered by Peacock, the platform has recently added all nine seasons of the American version of “The Office” to its library. This move has proven successful, with the series quickly becoming one of the top five international shows on the platform.
“The relaunch slate included all nine seasons of the American version of ‘The Office,’ which went straight into our top five international series on the platform for the month,” says Nicola van Niekerk, Showmax’s acting head of content. “So we know our audience is going to be as excited to see our hyperlocal version as we are to make it.”
Showmax’s growing reputation
Showmax has been gaining international recognition for its original content. Recent hits include “Spinners”, “Wyfie”, “Catch Me A Killer”, “Donkerbos”, “Koek”, and “Adulting”. The platform’s commitment to high-quality, locally produced content has set it apart in the competitive streaming market.
Rapid Blue’s role in the adaptation
Rapid Blue, a key player in BBC Studios’ international production network, will be at the helm of the South African adaptation. The company has a strong track record, with credits including “Is’thunzi”, which earned Thuso Mbedu two International Emmy nominations, and popular formats like “Dancing With The Stars”, “The Bachelor”, “Family Feud”, “Got Talent”, “Shark Tank”, “Come Dine With Me”, and “Homegrown Tastes South Africa”.
“Our very first Showmax Original was a mockumentary, ‘Tali’s Wedding Diary,’ so we’re delighted, just seven years later, to start reimagining the most iconic mockumentary of them all,” van Niekerk said.
A proud moment for African television
The South African adaptation of “The Office” is a significant milestone for Showmax and Rapid Blue. Ziyanda Ngcaba, managing director of Rapid Blue, expressed her excitement about the project:
“We are proud to be producing the first African version of ‘The Office’ for Showmax and kykNET. The format is globally recognized and adored by audiences all over the world.”
Personal reflections for fans
For fans of cinema, TV series, and music, this adaptation is a thrilling development. The enduring appeal of “The Office” lies in its unique blend of humor, relatable characters, and satirical take on office life. Each international version brings its own cultural nuances, making the series a fascinating study in how humor transcends borders.
As we await the South African version, it’s worth revisiting the original and its various adaptations. Whether you’re a die-hard fan or new to the series, there’s something universally appealing about the awkward, endearing world of “The Office”.
For those interested in exploring more about the series, check out the trailers and information pages for the original British version, the American version, and other international adaptations.
Final thoughts
The South African adaptation of “The Office” promises to be a fresh, exciting take on a beloved classic. With Showmax and Rapid Blue at the helm, fans can look forward to a series that honors the original while bringing a unique South African flavor to the mix. As the production gears up, anticipation is sure to build, making this one of the most eagerly awaited TV events in recent memory.