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Tyler Perry’s ‘Divorce in the Black’ sets new records on Prime Video
A cinematic triumph
Tyler Perry’s latest film, Divorce in the Black, has not only captivated audiences but also set new records for Amazon Prime Video. According to recent data, the film amassed over 498 million minutes watched within its first four days of availability. This impressive feat has also driven more sign-ups to Prime Video in the U.S. than any other Amazon MGM Studios-produced movie to date.
Breaking into the top charts
The film made a significant impact on Nielsen’s Top 10 streaming chart, securing the No. 3 spot for the viewing window of July 8-14. It trailed only behind Netflix’s Beverly Hills Cop: Axel F and If on Paramount+. Given its nearly 2.5-hour runtime, the 498 million-minute total translates to an estimated 3.5 million views during that period. Watch the trailer.
Sustained popularity
Divorce in the Black continues to perform well, as evidenced by its ranking on Luminate’s movies chart. During the week of July 26 to August 1, the film accumulated an additional 93.2 million minutes watched, marking its third week on Prime Video. This sustained viewership underscores the film’s lasting appeal and strong word-of-mouth.
A gripping storyline
The film stars Meagan Good as Ava, a young bank professional navigating a tumultuous marriage. When her husband Dallas, played by Cory Hardrict, abandons their relationship, Ava is initially devastated and determined to fight for their union. However, fate intervenes, revealing Dallas’ wicked deeds that have not only trashed their marriage but also sabotaged Ava’s destiny to be loved by her true soulmate. This compelling narrative, combined with Perry’s signature storytelling, has resonated deeply with audiences.
Behind the scenes
Tyler Perry wrote and directed Divorce in the Black as part of his four-picture deal with Amazon Studios. He also produced the film alongside Meagan Good, Angi Bones, Will Areu, and Dianne Ashford. This collaboration has proven to be a winning formula, as evidenced by the film’s remarkable success.
Amazon’s strategic win
While Amazon has not disclosed the exact number of new subscribers or identified which Amazon MGM film previously held the record for driving the most subscriber growth, the company has highlighted Road House as a top performer. The Jake Gyllenhaal-led remake garnered over 50 million worldwide viewers in its first two weeks of release and is set to get a sequel. This strategic win for Amazon underscores the importance of high-quality, exclusive content in attracting and retaining subscribers.
Personal reflections
As a cinema enthusiast, it’s fascinating to see how Tyler Perry continues to evolve as a filmmaker. His ability to craft stories that resonate on both emotional and social levels is truly remarkable. Divorce in the Black is a testament to his talent and vision, offering a gripping narrative that keeps viewers engaged from start to finish.
For those who appreciate well-crafted dramas, Divorce in the Black is a must-watch. Its success on Prime Video is a clear indicator of its quality and appeal. If you haven’t seen it yet, I highly recommend giving it a watch. Watch the trailer.
Final thoughts
In the ever-evolving landscape of streaming services, content is king. Films like Divorce in the Black not only entertain but also drive significant business outcomes. Tyler Perry’s latest offering is a shining example of how compelling storytelling can captivate audiences and drive subscriber growth. As we look forward to more content from Perry and Amazon Studios, it’s clear that the bar has been set high.
For more insights and updates on the latest in cinema and TV series, stay tuned. And if you’re a fan of gripping dramas, don’t miss out on Divorce in the Black. Watch the trailer.
