UTA’s commitment to LGBTQ+ representation: A beacon of progress in Hollywood
A pioneering agency in the entertainment industry
In recent years, the United Talent Agency (UTA) has emerged as a trailblazer in promoting LGBTQ+ representation within the entertainment industry. The agency’s commitment to inclusivity was recognized when it received a prestigious award for its efforts in creating a positive environment for its queer agents. This recognition is not just a testament to UTA’s internal culture but also to its broader impact on the industry.
Building a business around passion
Agent Pranav Mandavia recalls the pivotal moment when UTA signed its first drag artist. Unlike the typical corporate scrutiny, the decision was met with enthusiasm and support. The agents were encouraged to “build a business” around their passion, leading to a flourishing roster of drag artists, including Monét X Change, Violet Chachki, Bob the Drag Queen, Trixie Mattel, Katya Zamolodchikova, and Gottmik.
The power of representation
Mandavia, along with his colleagues Jacob Fenton, Ugo Obioha, Michael Grinspan, and Lucinda Moorhead, discussed the significance of LGBTQ+ representation both within UTA and in the broader entertainment landscape. Fenton, who has been with the agency for over two decades, emphasized that fostering a supportive environment for LGBTQ+ employees is not just the right thing to do but also a smart business decision. It opens up more opportunities for clients within the community.
Year-round commitment to inclusivity
While Pride Month is a focal point for many brands, UTA’s commitment to LGBTQ+ representation extends throughout the year. The global spending power of the LGBTQ+ community is estimated at $3.1 trillion, making it a significant market for brands and businesses. Agents like Grinspan work tirelessly to highlight the commercial value of drag shows and other LGBTQ+ entertainment, showcasing impressive ticket sales and social media followings.
The commercial value of drag
Drag shows have become a lucrative segment within the entertainment industry. Grinspan notes that drag performances often command higher ticket prices than traditional stand-up comedy shows. Additionally, drag artists typically have a much larger social media following, which translates into greater influence and reach. This makes them attractive partners for brands looking to tap into the LGBTQ+ market.
Educating and advocating
Despite the growing acceptance, some brands remain hesitant to partner with LGBTQ+ artists due to conservative values. Mandavia sees it as his responsibility to educate these clients about the value and audience that drag artists and other LGBTQ+ creators bring to the table. He uses social media analytics to demonstrate the power and reach of these artists, advocating for their inclusion in brand partnerships.
Expanding the roster
UTA’s commitment to LGBTQ+ representation is not limited to drag artists. The agency also represents high-profile LGBTQ+ clients like Elliot Page and Mj Rodriguez. These partnerships with major brands like Gucci and Charlotte Tilbury signal a positive shift towards greater representation in mainstream media.
Challenges and progress
Despite the progress, challenges remain. Certain states continue to push anti-LGBTQ+ legislation, which negatively impacts representation in entertainment. However, production houses led by LGBTQ+ creators are pushing back, driving narratives that reflect the community’s experiences. Obioha highlights the role of these production houses and clients in advancing LGBTQ+ stories.
The importance of allyship
The agents also stress the importance of allyship in Hollywood and beyond. Fenton believes that true progress will be achieved when LGBTQ+ representation on screen becomes a natural part of the story, rather than the focal point. This shift in narrative is crucial for normalizing LGBTQ+ experiences and fostering a more inclusive industry.
A conversation worth watching
The discussion among UTA agents offers valuable insights into the business of pride, drag, and LGBTQ+ representation. It underscores the importance of creating supportive environments, educating clients, and advocating for greater inclusivity in the entertainment industry.
For those interested in exploring the work of some of UTA’s represented artists, here are a few links to their trailers and information pages:
By continuing to champion LGBTQ+ representation, UTA is not only shaping the future of the entertainment industry but also setting a powerful example for other organizations to follow.