Boomerang’s final bow: A new chapter for classic cartoons

A nostalgic farewell

After more than seven years of delighting fans with timeless cartoons, Boomerang, the beloved streaming service from Warner Bros. Discovery, is set to close its doors as a standalone platform. This transition marks the end of an era for many who grew up watching iconic shows like Scooby-Doo, Looney Tunes, and Tom and Jerry.

The transition to Max

Starting September 30, 2024, Boomerang’s extensive catalog will be integrated into Max, Warner Bros. Discovery’s flagship streaming service. This move aims to consolidate content and provide subscribers with a more comprehensive viewing experience. According to a notice on Boomerang’s customer website, “As of September 30, 2024, the Boomerang app and website will no longer be available.”

Fans can look forward to enjoying their favorite Boomerang shows alongside Max’s diverse offerings, which include hit series, blockbuster movies, and fresh originals. Notable additions to the Max lineup will include The Amazing World of Gumball, Teen Titans Go!, and Lego Batman.

Subscription details

For current Boomerang subscribers, the transition will be relatively seamless. Most subscribers will be migrated to Max’s ad-free tier, maintaining their current subscription price of $5.99 per month for at least six months. This is a significant benefit, considering Max With Ads is priced at $9.99 per month.

The legacy of Boomerang

Boomerang launched in 2017 under the Time Warner banner, before the company’s acquisition by AT&T and subsequent sale to Discovery. Over the years, it has been a haven for fans of classic cartoons, offering a treasure trove of animated content that spans generations.

The decision to fold Boomerang into Max is part of a broader strategy by Warner Bros. Discovery to streamline its streaming services. Earlier this year, the company also shut down the MotorTrend+ automotive streaming service, migrating its content to Discovery+ and Max.

A new home for classic cartoons

While the standalone Boomerang service will be missed, its integration into Max promises to bring these beloved shows to a wider audience. The Boomerang TV classic cartoons channel will continue to be available through partner pay-TV providers, ensuring that fans can still access their favorite content.

For those who cherish the nostalgia of classic cartoons, this transition offers an opportunity to explore a broader range of content while still enjoying the shows that have stood the test of time.

Personal reflections

As a lifelong fan of animated classics, the news of Boomerang’s closure is bittersweet. On one hand, it’s sad to see a dedicated platform for these timeless shows come to an end. On the other hand, the integration into Max opens up exciting possibilities for discovering new favorites alongside the old.

For those who grew up watching Scooby-Doo solve mysteries or Tom and Jerry engage in their endless chase, these shows are more than just entertainment—they’re a cherished part of our childhood. The move to Max ensures that these stories will continue to be accessible to both new and old fans alike.

Explore more

For those eager to revisit these classic cartoons or discover new favorites, check out the following links:

Final thoughts

The integration of Boomerang into Max is a significant shift in the streaming landscape, reflecting the evolving nature of how we consume media. While it’s the end of Boomerang as a standalone service, it’s also the beginning of a new chapter for these beloved cartoons. As we look forward to this transition, let’s celebrate the enduring legacy of these animated classics and the joy they continue to bring to audiences of all ages.