Miraculous franchise set to expand under new leadership
A new era for Miraculous Corp
The Miraculous franchise is poised for significant growth as Andy Yeatman, the newly appointed CEO of U.S. and global operations for Miraculous Corp, prepares to unveil ambitious plans at Mipjunior. This event, scheduled for October 19, will be part of the ”Expand Your Playground” program, which addresses the challenges and opportunities in the entertainment sector, from creation to monetization across all screens.
The powerhouse behind Miraculous Corp
Miraculous Corp is a joint venture between Mediawan, a leading European production and distribution group, and Zag, the animation studio behind the beloved “Miraculous” series. This collaboration aims to oversee and drive the expansion of the franchise, which has already captivated audiences worldwide.
Yeatman’s vision for the future
During his keynote, Yeatman will share his vision for the future of Miraculous Corp, offering insights into the global strategy and providing an early look at the new lineup. This includes TV movies, spin-off series, feature films, and the introduction of new characters. Yeatman’s appearance at Mipjunior marks his first public speaking engagement since his appointment in June. His extensive experience includes leading Moonbug USA and founding Netflix’s Kids’ Content department after a successful tenure at Walt Disney Studios.
The global phenomenon of Miraculous
“Miraculous: Tales of Ladybug & Cat Noir,” created by Thomas Astruc, Nathanaël Bronn, and Jeremy Zag, has become a global sensation since its debut in 2015. The series has been broadcast across 150 territories on various streaming and linear platforms, including Globo in Brazil, TF1 in France, and Disney Channel, Disney+, and Netflix worldwide. It ranks as the number one animated series for non-preschool children.
Co-produced by Zag and Mediawan Kids & Family, the French animated series boasts five seasons, three TV movies, and one feature film, “Miraculous, The Movie,” which has become one of the most-watched French animated films globally. Released theatrically in select countries during the summer of 2023, the film reached the top spot in France and Germany and garnered over 35 million views on Netflix in its first month.
Expanding the Miraculous universe
The franchise’s digital footprint is equally impressive, with over 40 billion views on YouTube and 33 million subscribers across its 17 official channels. On TikTok, Miraculous has amassed over 702 million views. Retail sales have exceeded $1.5 billion worldwide, underscoring the franchise’s immense popularity and commercial success.
Looking ahead, the fourth TV movie and season 6 of the series are set to air worldwide soon. Additionally, season 7 has already been announced, along with a second feature film, promising fans even more adventures with their favorite characters.
A platform for innovation
Lucy Smith, director of Mipjunior and Mipcom Cannes, emphasized the importance of the Kids business as a breeding ground for original thinking and future-facing strategies. She praised Yeatman as “one of the most respected and insightful minds in the Kids business,” highlighting the significance of his keynote at Mipjunior.
Yeatman himself expressed his enthusiasm for the franchise, stating, ”I’ve been a fan of the Miraculous franchise since its inception. As we approach its 10th anniversary, I am proud to present our ambitions and the strategy we are implementing with Miraculous Corp to further expand this exceptional franchise with new heroes, villains, and adventures.”
A bright future for Miraculous
As Miraculous Corp embarks on this new chapter, fans can look forward to an exciting array of content and experiences that will continue to captivate audiences around the world. With Yeatman at the helm, the franchise is set to reach new heights, bringing fresh stories and characters to life and solidifying its place as a beloved global phenomenon.
For more information and to watch the trailers, visit the following links:
Stay tuned for more updates and announcements from Miraculous Corp as they continue to expand this iconic franchise.