LaNeé Griffin joins Asylum Entertainment Group as senior VP of development and programming

A new chapter in unscripted content creation

LaNeé Griffin has been appointed as the senior Vice President of Development and Programming at Asylum Entertainment Group. In this pivotal role, she will co-lead the development and production efforts for the company’s joint venture with Tyler Perry Studios. This collaboration aims to revolutionize the landscape of unscripted content.

Collaborating with industry leaders

Griffin will work closely with Antoinetta Stallings, the Vice President of Unscripted at Tyler Perry Studios. The partnership between Tyler Perry Studios and Asylum Entertainment Group, announced in May, is set to create and produce groundbreaking unscripted content. This venture is expected to leverage the strengths of both entities, combining Perry’s storytelling prowess with Asylum’s production expertise.

Griffin’s impressive career trajectory

Before joining Asylum Entertainment Group, Griffin launched and managed Parker Paige Media, where she developed several high-profile projects, including a first-look deal with Snapchat. Her extensive experience spans across major networks such as VH1 and NBC Universal. At NBC Universal, she contributed to Universal Alternative Studio and NBC Entertainment, working on popular formats and series like World of Dance, Hollywood Game Night, Last Comic Standing, Running Wild with Bear Grylls, and The Biggest Loser.

Expanding her portfolio

Griffin’s portfolio also includes producing credits for a variety of successful shows. She has worked on the syndicated The Jennifer Hudson Show, Hulu’s Dress My Tour, Facebook’s Cardi Tries, Peacock’s Hart to Heart, and Disney+’s Be Our Chef. Her ability to create engaging content around A-list talent has made her a sought-after executive in the industry.

Industry recognition and future prospects

Jodi Flynn, President and Head of Content at Asylum Entertainment Group, praised Griffin’s exceptional track record. “LaNeé has a stellar record for creating, developing, and producing formats around A-list talent,” Flynn stated. “She’s a smart executive, an incredible collaborator, and an experienced showrunner. She’s a perfect fit as we begin to carve out unscripted content with Tyler Perry Studios.”

The impact of the joint venture

The collaboration between Asylum Entertainment Group and Tyler Perry Studios is poised to bring fresh, innovative unscripted content to audiences. This partnership is expected to push the boundaries of traditional programming, offering viewers unique and compelling narratives. With Griffin at the helm, the venture is set to achieve significant milestones in the entertainment industry.

Looking ahead

As the entertainment landscape continues to evolve, the demand for high-quality unscripted content remains strong. Griffin’s appointment signals a commitment to excellence and innovation in this genre. Her expertise and vision will undoubtedly contribute to the success of the joint venture, setting new standards for unscripted programming.

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