Wall Street Week: A new era for a classic show
A fresh take on a venerable program
“Wall Street Week,” a program that has been a staple since 1970, is undergoing a significant transformation. Originally produced by Maryland Public Television and hosted by Louis Rukeyser, the show has long been known for its in-depth interviews with prominent Wall Street figures. However, starting Friday, September 20, the show will pivot to a more story-driven format, drawing from the rich reporting of Bloomberg, which has been producing the show since 2020.
Shifting from interviews to storytelling
David Westin, the show’s host and a former president of ABC News, explains the new direction: “We thought we’d turn it from being interview-driven to being story-driven, more like a traditional newsmagazine.” Imagine a “60 Minutes” that specializes in business and economics. This shift aims to make the content more engaging and relevant, especially for younger audiences who prefer streaming over traditional TV schedules.
Adapting to the streaming era
In today’s fast-paced digital world, traditional TV formats are evolving. “We are making a very concerted effort to make sure we are not just linear TV,” says Westin. The move to streaming allows content to live indefinitely, making it accessible long after its initial airing. This is crucial for a show like “Wall Street Week,” where the focus on the stock market’s daily fluctuations can quickly become outdated. The new format aims to provide evergreen content that remains relevant over time.
A broader distribution network
The revamped “Wall Street Week” will not only air on Bloomberg but will also be available on 195 PBS stations starting September 22. This expanded distribution aims to reach a wider audience, including those who may not typically tune into Bloomberg. The show will air Fridays at 6 p.m. Eastern on Bloomberg and Sundays at 2 p.m. Eastern on PBS stations with WORLD digital channels, covering 77% of U.S. TV households.
The first episode: A glimpse into the new format
The inaugural episode in its new format will feature a variety of segments, including the business challenges of higher education, the operational intricacies of New York restaurants, and a two-part story on Detroit and Ford Motor Co. This diverse lineup aims to provide a comprehensive look at different facets of the business world, appealing to a broad audience.
A storied history with modern twists
“Wall Street Week” has had a tumultuous yet storied history. It first gained prominence during its 32-year run on PBS, where Rukeyser’s pun-filled commentary and interviews with financial experts became a staple for market enthusiasts. However, as ratings declined, the show saw various hosts and formats, eventually ending its run on PBS in 2005.
The show found new life when it was licensed by SkyBridge Capital in 2015 and later picked up by Fox Business Network in 2016. Despite these changes, the show has managed to retain its core identity while adapting to new platforms and audiences.
The future of Wall Street Week
Bloomberg continues to license the “Wall Street Week” name from Maryland Public Television, ensuring that the show remains a revenue generator for one of its original backers. There is optimism that many Bloomberg reporters will contribute stories to the show, highlighting Bloomberg’s extensive presence both in the U.S. and internationally.
Personal reflections for enthusiasts
For cinema, TV series, and music enthusiasts, the evolution of “Wall Street Week” is a fascinating case study in how traditional media can adapt to the digital age. The shift from an interview-driven format to a story-driven one mirrors broader trends in media consumption, where audiences seek engaging, narrative-driven content that can be accessed on-demand.
The new format also opens up opportunities for more in-depth analysis and distinctive commentary, making the show more appealing to a sophisticated audience. As someone who appreciates the nuances of storytelling, I find this shift particularly exciting. It offers a richer, more immersive experience that goes beyond the surface-level analysis often found in traditional financial news programs.
Final thoughts
The transformation of “Wall Street Week” is a testament to the show’s enduring relevance and its ability to adapt to changing times. By embracing a story-driven format and expanding its distribution network, the show is poised to reach a new generation of viewers while retaining its core audience. Whether you’re a seasoned investor or a casual viewer, the new “Wall Street Week” promises to offer insightful, engaging content that stands the test of time.
For more information and to watch the latest episodes, visit Wall Street Week.