Warner Bros. International Television Production appoints new managing director in Belgium

A new chapter for WBITVP Belgium

Warner Bros. International Television Production (WBITVP) has announced a significant addition to its leadership team in Belgium. Ben Pays, a seasoned executive from All3Media, will take on the role of managing director starting October 7th. This strategic move aims to bolster WBITVP’s presence and operations in the region.

Leadership synergy with Eyeworks Belgium

In his new capacity, Pays will collaborate closely with Peter Bouckaert, the managing director of Eyeworks Belgium, WBITVP’s scripted label in the area. Together, they will report to Ronald Goes, the president of WBITVP. This partnership is expected to enhance the synergy between the scripted and non-scripted divisions, driving innovation and growth.

Expanding the non-scripted entertainment slate

Pays will oversee the general management and commercial and operational leadership of WBITVP Belgium’s non-scripted entertainment and authentic fiction business. His responsibilities will include developing new ideas and adapting existing intellectual properties from the WBITVP catalogue to suit the Belgian market. This role is crucial for maintaining the company’s competitive edge and relevance in a dynamic industry.

A creative powerhouse joins the team

Ben Pays brings a wealth of experience and creativity to WBITVP Belgium. At All3Media Belgium, he was a key creative force and showrunner. His tenure at Lecter Media as creative director and head of development saw him earn a Rose d’Or nomination for the celebrity reality format “Groeten uit…” (“Greetings from…”). This original concept was successfully produced in six different territories, showcasing his ability to create universally appealing content.

Pays has also contributed to the success of TvBastards, where he developed multiple formats and adapted international hits like “Love Island” and “Big Brother” for the Belgian audience. His diverse background and proven track record make him an invaluable asset to WBITVP.

A warm welcome from WBITVP leadership

Ronald Goes expressed his enthusiasm about Pays joining the team: “We are excited to welcome Ben to WBITVP Belgium and to the global WBITVP family. His passion for creating great ideas and powerful storytelling, coupled with his impressive track record as a showrunner, team player, and respected international industry executive, will make him a hugely valuable addition to the evolving WBITVP business.”

Pays’ vision for the future

Ben Pays shared his excitement about the new role: “WBITVP Belgium is a creative powerhouse with an impressive and diverse slate of very good shows and a beautiful, long history. I look forward to joining its talented team and making it even stronger. I also believe in the power of WBITVP’s international catalogue and distribution network, which offer unique opportunities for creative exchange that can benefit both Belgium and the rest of the world.”

The impact on the Belgian market

Pays’ appointment is expected to have a significant impact on the Belgian television landscape. His expertise in both creating original content and adapting international formats will likely lead to a richer and more diverse offering for Belgian audiences. This move also underscores WBITVP’s commitment to investing in top-tier talent to drive its global strategy.

Conclusion

Ben Pays’ arrival at WBITVP Belgium marks an exciting new chapter for the company. With his extensive experience and creative vision, he is well-positioned to lead the company to new heights. The collaboration with Peter Bouckaert and the support from Ronald Goes will undoubtedly create a strong foundation for future success.

Did you enjoy this article? Share it on your social channels and let us know your thoughts! Don’t miss out on the latest updates! Follow us on social media to stay informed about the newest releases.