Adam Stotsky to spearhead OBB Media’s new ventures

OBB Media, renowned for its innovative productions such as Demi Lovato’s Hulu documentary “Child Star” and the anticipated Netflix special “A Nonsense Christmas with Sabrina Carpenter”, has made a significant strategic move. They’ve welcomed Adam Stotsky into a pivotal dual role within the company.

Expanding horizons: Bolded and strategic leadership

Adam Stotsky, former president of a prominent production house, steps in as OBB Media’s first-ever Chief Strategy and Commercial Officer. Concurrently, he will serve as president of the newly launched branded content studio, Bolded. This announcement was jointly made by OBB Media’s founder/CEO and co-founder/COO.

A strategic hire

Stotsky’s appointment is more than just a leadership change; it’s a bold move designed to reinforce OBB Media’s commitment to authentic storytelling and innovative brand partnerships. Bolded will drive forward OBB’s mission by crafting compelling branded content, leveraging partnerships with major players such as Spotify, Dick’s Sporting Goods, and Fanatics.

OBB Media’s Founder emphasized Stotsky’s alignment with the company’s vision: “Adam has worked at the center of pop culture for the past 30 years. His experience and vision will be indispensable as we continue to shape the cultural landscape.”

Building on a solid foundation

Celebrated for impactful work

Stotsky expressed his enthusiasm for joining OBB: “It’s an honor to join the OBB team. I’ve always admired their work as a company that values authentic storytelling that connects with the next generation of audiences.”

His three-decade career boasts impressive stints, including leadership roles at NBCUniversal, E! Entertainment, and Esquire Network. His expertise will be vital in navigating the evolving digital content landscape and enhancing OBB’s strategic footprint.

A closer look at OBB Media’s impressive portfolio

Founded in 2016, OBB Media has consistently delivered captivating content. Some of their notable works include:

• Netflix documentary “Mountain Queen: The Summits of Lhakpa Sherpa”: Celebrating the lives and achievements of extraordinary individuals.
• HBO’s “The Penguin” companion podcast: Expanding on the beloved DC series.
• iHeart Music Festival live special: Featuring stellar performances from artists like Dua Lipa, The Weeknd, and Doja Cat.

Fostering inclusive and engaging content

OBB Media has also collaborated on Kevin Hart’s “Cold As Balls” format and Spotify’s Billions Club. These projects reflect their dedication to producing content that resonates authentically with diverse audiences.

Following the release of “Child Star,” Demi Lovato and OBB’s founder were joined by the California Governor as new legislation for child star protections was signed. This milestone underscores OBB’s commitment to social impact through entertainment.

Looking ahead: Bolded’s future plans

With Stotsky at the helm of Bolded, the new studio aims to quickly establish itself as a trusted partner for top brands. As Scott Ratner put it, “Adam’s record, paired with OBB’s understanding of consumer behavior, will swiftly make Bolded a household name in branded content creation.”

Innovations in branded content

Bolded is poised to set new standards in the industry by focusing on consumer-centric content, leveraging OBB’s creative strengths and strategic collaborations. This move aligns with the broader industry trend where branded content is increasingly becoming an essential part of marketing strategies.

Recent developments and future prospects

In addition to Bolded’s launch, OBB Media also announced the promotion of Julie White to senior VP of finance. She will now handle the company’s financial policies and procedures, drawing on her extensive experience from her previous role at a major accounting firm.

Engaging with the audience

As OBB Media continues to expand its ecosystem, the focus remains on producing content that not only entertains but also fosters meaningful connections with its audience. This strategy has proven successful, with projects like “Who’s In My Bathroom?” and “What’s In My Kitchen?” co-developed with notable personalities, showcasing a blend of entertainment and authentic brand experiences.

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