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Remembering Arlene Winnick: A Hollywood publicist dynamo
A storied career in Hollywood public relations
For more than three decades, Arlene Winnick was a force to be reckoned with in the Hollywood publicity scene. Sadly, she passed away in Beverly Hills on October 1 after battling a prolonged illness.
Born and raised in Great Neck, New York, Winnick carved out an impressive niche for herself within the emerging home video market. Her early work included creating groundbreaking marketing strategies for fitness videos featuring the likes of Richard Simmons, Jane Fonda, and Zsa Zsa Gabor. These efforts helped usher in an era where at-home fitness became mainstream, influencing countless lives.
A legacy of iconic campaigns and clients
Throughout her illustrious career, Winnick’s name became synonymous with high-profile campaigns. She collaborated with numerous independent PR firms and was an integral part of Solters & Digney, which later morphed into Digney & Co. Public Relations. Her portfolio of clients reads like a who’s who of the entertainment and hospitality industries. Notable names include Universal Studios Hollywood, Madame Tussauds Hollywood and Las Vegas, Warner Bros. Studio Tour, and Ripley’s Believe It or Not.
Unforgettable collaborations
One could easily say Winnick’s contributions were nothing short of monumental. Some of her most memorable collaborations involved organizing star-studded handprint and footprint ceremonies at the TCL Chinese Theatre, which honored luminaries such as James Cameron, Jon Landau, Yoshiki, Keanu Reeves, and the cast of Avengers. These events have left an indelible mark on Hollywood culture, offering fans intimate moments with their idols.
Diversifying into food and hospitality
Winnick’s versatility extended beyond entertainment into the realms of food and hospitality. During her extensive career, she worked with prestigious establishments like Raffles L’Ermitage Beverly Hills, Le Meridien Beverly Hills (now known as the SLS Hotel), RanchWeb, and multiple luxury resorts including Pacifica Holistic Resort and Spa in Mexico. Her ability to seamlessly transition between industries showcased her adaptability and unfailing expertise.
Lasting impact in food and luxury events
The success of many high-end venues and events can be attributed to Winnick’s keen eye for detail and strategic approach. She played pivotal roles in luxury events and celebrity gifting suites with Madison and Mulholland, adding glamor and sophistication to the proceedings.
Contributions to arts and charity
Beyond the glitz and glamour of Hollywood, Winnick was deeply committed to the arts and philanthropy. Since 2012, she served as a senior writer at L.A. Arts Online, where she reviewed more than 50 events and shows. Her passion for the arts was paralleled by her commitment to social causes; she actively volunteered with Project Angel Food, a service that provides meals to those in need.
A personal touch
Winnick’s personal life was as rich and fulfilling as her professional endeavors. She was predeceased by her partner of 20 years, Richard Schulenberg. Her family includes her sons, Jon and Andrew Gladston, and brother Larry Beer. Her legacy lives on through her daughter-in-law Leslie, stepdaughters Katie and Amy, along with their spouses and children Jacob, Talia, Harper, Lucy, Elenor, Kalan, and Pono.
A lasting tribute
Arlene Winnick leaves behind a legacy that’s etched in Hollywood’s history. Her impact on both the entertainment and hospitality industries will continue to be felt for years to come. The lives she touched, both professionally and personally, stand as a testament to her enduring influence.
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