Paramount Global teams up with United Way for hurricane relief special

In an extraordinary effort to aid communities ravaged by Hurricanes Helene and Milton, Paramount Global has collaborated with United Way Worldwide to broadcast a one-hour special dedicated to raising funds for victims. These hurricanes have inflicted a staggering $50 billion in damage, underscoring the urgent need for relief initiatives.

A star-studded event for a noble cause

The ‘United Way Benefit for Hurricane Relief‘ will air on November 2nd from 8-9 p.m. ET/PT on CBS, CMT, and it will stream live on Paramount+ with Showtime. This much-anticipated event, recorded in Nashville on October 27-28, promises to be a powerful gathering of music, messages of hope, and community spirit.

Melissa C. Potter, executive director of Content for Change at Paramount Global, emphasized the importance of such collaborations: “Paramount Global and its brands are proud to collaborate with United Way Worldwide on the ‘United Way Benefit for Hurricane Relief’ in reaching audiences across the U.S. to help those impacted. I have seen firsthand the incredible impact United Way has in mobilizing local leaders and communities during crises. The resources raised by this benefit will significantly help those in need to recover and rebuild.”

An impressive lineup of performers

Audiences can look forward to performances by Brittney Spencer, Chris Janson, Clay Aiken, Jonathan McReynolds, and Tyler Hubbard. Special messages and appearances will include big names such as the Backstreet Boys, Billy Bob Thornton, Billy Burke, Blake Shelton, Cedric The Entertainer, Cody Alan, Jackson Dean, Kelsea Ballerini, Max Thieriot, Nate Burleson, Stephen Colbert, Taye Diggs, and the Zac Brown Band. Real-life heroes Mark Starling and Tank Spencer will also make memorable appearances, lending a touching human element to the broadcast.

The power of united communities

Angela F. Williams, president and CEO of United Way Worldwide, highlighted the organization’s mission: “In times of crisis, United Way mobilizes the caring power of communities to help people in need. The ‘United Way Benefit for Hurricane Relief’ is an opportunity to unite people to help the individuals and families impacted by these devastating hurricanes. United is the way to create long-term and lasting resiliency for individuals, families, and communities.”

Producing hope and recovery

The special’s creation was a concerted effort by many dedicated professionals. Byron V. Garrett, chief revenue officer at United Way Worldwide, and Melissa C. Potter were the masterminds behind this initiative. The production was handled by Black & Bespoke with executive producer Myiea Coy, 5X Media with executive producers Gil Goldschein and Maria Pepin, Digital Cinema Collective with executive producer Aaron Cooke, and Berman Productions with executive producer Al Berman.

Garrett reflected on the longstanding commitment of United Way: “United Way has a long-standing history of providing aid and hope to people before, during, and after crises. Our deep roots and trusted relationships in communities enable us to direct resources where they are most needed.”

Why this special matters

Events like the “United Way Benefit for Hurricane Relief” not only provide immediate financial assistance but also foster a sense of unity and purpose among viewers. By bringing together celebrities, everyday heroes, and industry professionals, this special demonstrates the profound impact that collaboration and community spirit can have in times of adversity.

Furthermore, the broadcast will offer insights into the ongoing efforts to support long-term recovery and resilience in the most affected areas. This holistic approach to disaster relief ensures that the aid provided can lead to sustained improvements in the lives of individuals and families.

A testament to resilience

The special underscores the power of media and entertainment in rallying support for critical causes. As viewers tune in, they will witness both the star power and the collective humanitarian effort directed towards rebuilding devastated communities.

By watching and supporting the United Way Benefit for Hurricane Relief, audiences contribute to a significant cause that extends beyond immediate relief to fostering enduring resilience and hope among those hardest hit by natural disasters.

Don’t miss this opportunity to be part of a transformative event. Join us on November 2nd at 8 p.m. ET/PT on CBS, CMT, and Paramount+ with Showtime, and be inspired by the extraordinary efforts aimed at restoring lives and communities.

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