Call My Agent! gets a Madrid makeover: Spanish adaptation announced

The beloved series “Call My Agent!” is getting a vibrant Spanish-language adaptation that promises to capture the glamour and chaos of the original, titled “La Agencia.” This new version will be set against the dynamic backdrop of Madrid and features an impressive cast of acclaimed actors, including two-time Goya Award winner Javier Gutiérrez (“La Isla Mínima,” “El Autor”), Marta Hazas (“Velvet,” “Días mejores”), and Goya Award winner Manuela Velasco (“Velvet”).

Production powerhouses behind the scenes

The show is being produced by Mediawan’s reputable Spanish division, Good Mood, known for its work on hit series like “I’m Alive,” “The Fence,” “The Accident,” and “Deudas.” Co-producing the series is Mediaset España’s Telecinco, ensuring robust production resources and reach. Daniel Écija, the esteemed founder of Good Mood and a veteran with over 30 series and eight films to his credit, will serve as the executive producer of “La Agencia.” The rest of the cast and exciting cameos are expected to be revealed in due course.

The legacy of “Call My Agent!”

The original French series, known as “10 Pour Cent”, was a smashing success during its four-season run on French television and achieved global acclaim as “Call My Agent!” on Netflix. The show was a hit with critics, winning an International Emmy Award, and evolved into a cultural phenomenon, elevating the profiles of its main cast members such as Camille Cottin and Laure Calamy. The series’ acclaim has already seen it adapted across various countries, including Italy, the United Kingdom, Turkey, India, and Canada, further testifying to its universal appeal.

What to expect from the Spanish adaptation

Embedded in one of Spain’s leading talent agencies, “La Agencia” will dramatize the frenetic lives of four agents, their assistants, and the artists they manage. Viewers can anticipate a whirlwind of conflicts, infidelities, impossible loves, and eccentric situations, both at work and home. Staying true to the DNA of “Call My Agent!,” the show will masterfully blend comedy with drama, capturing the intense internal rivalries and clashing egos as agents vie to sign top talent and secure prestigious contracts. All this while striving to keep their agency at the pinnacle of success in a fiercely competitive field.

A global entertainment trend

The worldwide success and adaptability of “Call My Agent!” highlight a significant trend in the entertainment industry: the localization of beloved global formats. As seen with “10 Pour Cent,” series that transcend cultural and language barriers can be reimagined to resonate with new audiences around the world. This versatility not only expands the original narrative but also provides a fresh lens through which local talents can showcase their skills.

Industry professionals note that such adaptations require meticulous attention to cultural nuances and strong local storytelling to maintain authenticity while resonating with global themes. This fusion of local flavor with universal appeal is a delicate balance that “La Agencia” aims to achieve.

More on the horizon

In addition to “La Agencia,” another adaptation of “Call My Agent!” is on the way for key Hispanic American audiences. This version will be co-produced by Mediawan and Eva Longoria, who will also serve as the director, promising yet another exciting iteration of this cherished series. The expansion into different regions signifies the growing influence of the original show and its potential to captivate diverse viewerships across continents.

As “La Agencia” gears up for its start of filming in just two weeks, the excitement is palpable. Fans of the original series, as well as new viewers, will undoubtedly be eager to see how the iconic tales from “Call My Agent!” are brought to life with a Spanish twist. The series is set to breathe new life into the narrative, emphasizing the universal challenges and triumphs faced by those in the high-stakes world of talent management.

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