Italian
Charm La’Donna’s journey to becoming a filmmaker with WME
Choreographer and filmmaker Charm La’Donna is set to expand her creative horizons by joining WME. This move signifies a monumental leap in her career, aligning with her ambitions to make a mark in the film industry.
A stellar choreography career
La’Donna’s talent is unquestionable. She’s the mastermind behind some of Dua Lipa’s most iconic music videos, including Dance the Night and Houdini. Her exceptional work on the latter earned her an MTV Video Music Award earlier this year. This isn’t her first recognition; she previously clinched the award in 2019 for her choreography on Rosalía and J Balvin’s hit Con Altura.
Collaboration with top artists
La’Donna’s collaborations aren’t limited to music videos. She’s been integral to Dua Lipa’s recent tour and has graced the stage at the Glastonbury Music Festival. Reflecting on working with Lipa, she shared, “Your dedication and brilliance is truly inspirational.”
Transition to filmmaking
As La’Donna ventures into filmmaking, she’s set her sights on broader horizons. She states, “I’m excited to join WME, an agency that resonates with my commitment to building my brand and achieving my creative aspirations. Their expertise will be instrumental as I embark on this new chapter in my filmmaking career.”
Partnering with global brands
Her choreography skills have not gone unnoticed in the fashion and beauty industries. La’Donna has partnered with major brands like Louis Vuitton and Clinique, showcasing her versatility and appeal across different creative sectors. Her involvement in these campaigns has solidified her position as a multi-faceted creative director.
Roots in dance and education
La’Donna’s journey began with a tour alongside Madonna, a testament to her early recognition in the field of choreography. Later, she refined her artistic sensibilities by studying World Arts and Culture at UCLA. This educational foundation has undoubtedly contributed to her multifaceted approach to art and choreography.
Mentorship and influence
Her growth has been significantly influenced by her mentor, Fatima Robinson, who is renowned for her work on The Color Purple and Beyoncé’s Renaissance World Tour. Under Robinson’s guidance, La’Donna has honed her craft to perfection.
Future projects on the horizon
La’Donna’s impressive resume includes collaborations with Selena Gomez, The Weeknd, Becky G, Meghan Trainor, and Shakira. Her upcoming project, Atlantis, in collaboration with Pharrell Williams and Michel Gondry, is highly anticipated. Set for a 2025 release, the film is described as a captivating journey through the summer of 1977 in the Virginia Beach neighborhood, inspired by the Atlantis Apartments of Williams’ childhood.
Expertise in choreography and filmmaking
La’Donna’s transition from choreography to filmmaking highlights her dedication to the arts, breaking boundaries and setting new standards for creatives in the industry. Her ability to tell stories through movement and now film positions her as an influential figure to watch.
Her comprehensive experience across various domains showcases her unparalleled expertise and creative vision. The support from her agency WME will likely propel her further into new realms of artistic creation, where her unique storytelling abilities can shine even brighter.
A promising future
La’Donna’s move into filmmaking is more than a career shift; it’s a natural evolution of her artistic journey. Her commitment to excellence and innovation positions her for continued success in any creative endeavor she undertakes.
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