Remembering Edd Griles: The Creative Visionary Behind Iconic Music Videos
Edd Griles, an illustrious director whose work shaped the visual narrative of the early MTV era, passed away at the age of 78. Known for his vibrant and groundbreaking music videos, Griles left an indelible mark on the music industry, particularly through his collaboration with Cyndi Lauper on the unforgettable “Girls Just Want to Have Fun.”
Life and early career
Born on November 18, 1945, Edward Mori Griles grew up in New York, where he attended Flushing High School and later the School of Visual Arts in Manhattan. His career began in the world of advertising in 1965, working as an art director. He transitioned to the National Hockey League in 1972, where he exercised his creative flair as the editor and creative director of Goal Magazine, as well as the executive producer of NHL Films.
Trailblazer in music video direction
Early endeavors
Griles’ foray into music video direction started in 1979 when he worked with the band Blue Angel. This collaboration introduced him to Cyndi Lauper, who was then a member of the group. After Blue Angel disbanded, Griles and Lauper continued their partnership, leading to one of the most iconic moments in music video history.
Girls just want to have fun
The music video “Girls Just Want to Have Fun” not only catapulted Lauper into stardom but also became a cultural milestone. Released in 1983, the video encapsulated the vibrant and rebellious spirit of the time. Shot on the Lower East Side of Manhattan, it featured Lauper’s own mother, Catrine, as her on-screen mom, and flamboyant wrestler Captain Lou Albano as her dad.
Impact on pop culture
The video, a feminist anthem, resonated widely, reaching No. 2 on the Billboard Hot 100 chart in March 1984 and winning the first-ever VMA for best female video. It also achieved a monumental milestone by surpassing 1 billion views on YouTube in January 2022. This profound impact illustrates Griles’ ability to craft visuals that transcend time and continue to inspire new generations.
Diverse accomplishments
More legendary music videos
Griles’ talents extended beyond Lauper’s video. He directed numerous other memorable music videos, including:
- Huey Lewis and the News: “The Heart of Rock & Roll,” “If This Is It,” “Stuck with You”
- Eddie Murphy: “Party All the Time”
- Lee Greenwood: “God Bless the USA”
- Peter Wolf: “Come as You Are”
- Sheena Easton: “Jimmy Mack”
- Deep Purple and Rainbow
These works solidified his reputation as a versatile and innovative director.
Venturing into television and events
Griles was not confined to music videos. He produced the inaugural MTV Video Music Awards in 1984, the first ESPY Awards in 1993, and from 1996-1999, he was involved in the Miss Universe, Miss USA, and Miss Teen USA pageants. His directorial prowess was also evident in episodic television for Shelley Duvall’s Tall Tales & Legends, specifically “The Legend of Sleepy Hollow,” and in producing the CBS adaptation of The Caine Mutiny Court-Martial.
Continuing legacy
Griles’ body of work includes more than just entertainment. He created award shows for automobiles and bikes, showcasing his dexterity across various domains. Each project highlighted his ability to engage diverse audiences, making him a sought-after talent in the industry.
Personal life and passing
Edd Griles’ contributions were not just professional achievements; they reflected his deep connections and passions. His personal life was marked by love and family. He passed away in Englewood, New Jersey, after a prolonged battle with Alzheimer’s. He is survived by his wife, Danielle, his daughter, son-in-law, and grandchildren.
Though Griles has left this world, his creative legacy remains vibrant through the timeless visual masterpieces he crafted. His work continues to be celebrated, a testament to his innovative spirit and lasting influence on popular culture.
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