Iconic voices amplify Kamala Harris’ campaign in new radio ads

In a strategic move to engage Black voters, Kamala Harris’ campaign has enlisted the support of John Legend, Kerry Washington, Stevie Wonder, and LeToya Luckett-Coles. These high-profile names are lending their voices to a new series of radio ads as part of a seven-figure “I Will Vote” initiative.

Targeting Black voters with resonant messages

The Democratic candidate’s first significant ad push will feature memorable voices in 55 Black publications and on 48 Black radio stations nationwide. The campaign aims to underscore the importance of voting while addressing key issues such as lower prescription drug prices, access to reproductive health care, and creating an economy that works for everyone.

Kerry Washington: Emphasizing the power of voting

Renowned actress and activist Kerry Washington delivers a poignant message in her ad:

“This is Kerry Washington, and I am here to remind you that your vote is your voice, and your voice is your power. If you want an economy that works for all of us, if you want to lower the cost of living, if you want a president that puts us and our communities first, then you got to get out and vote.”

Washington’s call to action highlights the critical impact of every vote in shaping the nation’s future.

LeToya Luckett-Coles: Addressing urgent health issues

In her compelling message, LeToya Luckett-Coles speaks directly to the dire consequences of restricted access to reproductive health care:

“Y’all, there are several women in states across this country that are literally dying because they rolled away our rights to reproductive health care. We have to show up to the polls, and we have to vote. We have to speak up. We have to show up. We can be the change.”

Her heartfelt plea stresses the urgency and personal stakes involved in the upcoming election.

Musical icons call for action

John Legend and Stevie Wonder add their influential voices to the campaign. Legend emphasizes the connection between voting and achieving progress, stating:

“Voting is the best way to make sure we get the progress that we’re looking for.”

Meanwhile, Wonder underscores the profound significance of every election:

“This election, all elections, are so important. It determines our future.”

Their messages aim to mobilize listeners and highlight the fundamental role of civic participation in democracy.

Reaching Black voters through trusted platforms

Democratic National Committee Chair Jaime Harrison comments on the intention behind this substantial investment:

“This investment showcases Democrats’ unwavering commitment to reaching Black voters where they are and through the platforms they trust — including familiar Black voices that will reach them on the airwaves — to ensure they have the resources they need to cast their ballot in the most important election of our lifetimes.”

This strategy focuses on connecting with voters authentically and effectively.

Engaging with young voters at HBCU events

The campaign’s outreach extends to young Black voters, with engagement activities planned at Spelman College and Morehouse College during Spelhouse Homecoming. This event is the final stop of the DNC’s HBCU Homecoming Tour, in partnership with BET We V.O.T.E.

DNC National Political Director Brencia Berry asserts the importance of Black voters:

“Black voters are the heart of the Democratic Party and we are not taking them for granted.”

Beyoncé’s endorsement at Houston rally

Adding to the momentum, Beyoncé is set to make a significant appearance at Harris’ Houston rally. Joined by her mother Tina Knowles and country music legend Willie Nelson, the 32-time Grammy-winning singer has been a prominent supporter, with her track “Freedom” becoming an anthem for the campaign.

This high-profile endorsement ends months of speculation and is sure to draw considerable attention, further galvanizing support for Harris.

Stay engaged with the latest updates on the political campaign scene by following us for more developments. Share your thoughts and spread the word on social media to keep the conversation going!