A new era in music entertainment: The launch of ‘100’

A collaborative masterpiece

Japan’s Asahi Broadcasting Group, South Korea’s Diturn Korea, and the Asia-based content incubator Empire of Arkadia have come together to co-develop a groundbreaking music entertainment format titled “100.” This notable collaboration aims to redefine the landscape of music-focused television shows.

Global distribution and launch

The show will make its official debut at MIP London 2025, scheduled for February 23-24. By that time, the first iterations of the show will already have aired in Japan and Korea, setting the stage for a worldwide rollout. The global distribution will be managed by Empire of Arkadia, ensuring that audiences around the world get to experience this innovative format.

Addressing a demand for prime-time music entertainment

The concept of “100” was initially conceived to meet a growing need for prime-time music entertainment shows. This format beautifully blends the creative forces and production expertise from Korea with the innovative gameplay mechanics that Japan is renowned for. The result is a show that promises not only entertainment but also a fresh perspective on how music and game elements can be integrated.

The creative minds behind ‘100’

The show is the brainchild of Park Wonwoo, the creative genius behind popular shows like “The Masked Singer,” and Shiba Satoshi, known for producing the hit Japanese show “In the Middle of Nowhere.” They are joined by Fotini Paraskakis, an international format specialist who has brought her experience from working as the Asia MD of Endemol Shine and her role at The Story Lab.

Innovative and interactive gameplay

One of the standout features of “100” is its interactive gameplay. The format incorporates North Asian structural twists that bring a unique flair to the show, making it highly engaging and entertaining. This innovative approach not only captivates the audience but also sets “100” apart from other music entertainment formats.

A strategic collaboration

Discussing the partnership, Shiba Satoshi emphasized that the collaboration between Diturn Korea, Asahi Broadcasting Group, and Empire of Arkadia represents their most ambitious format co-development project to date. The fresh and strategic creative approach is expected to make “100” a format capable of reaching millions of viewers globally.

Uniting cultures through entertainment

Park Wonwoo, the founder and CEO of Diturn, highlighted the international appeal of the show. By combining an original premise from Korea with creative strategies from Japan and globally resonant ideas, “100” aims to unite generations and transcend language barriers. This effort marks another significant breakthrough for Asian creativity on the global stage.

Scaling new heights in entertainment

Fotini Paraskakis shared his enthusiasm about the international scalability of the new format. Being able to collaborate with two of the most creative industries in the world—Korea and Japan—offers an exciting and unique proposition. This partnership is designed not just to capture audiences but to sustain their interest through innovative and dynamic content.

The future of ‘100’

As “100” prepares for its global launch, the anticipation continues to build. Leveraging the strengths of its creators, the show is set to offer a dynamic mix of music and interactive gameplay that will captivate audiences around the world. This new format promises to be a fun and pure form of entertainment, with the potential to become a prime-time staple.

Stay tuned for more updates on “100,” and don’t miss out on this transformative addition to the world of music entertainment. Share your excitement with friends on social media and follow our site for the latest news and insights from the entertainment industry.