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Mipcom Cannes: Uniting the industry with unscripted innovation
Stepping into a bold new era
With MipTV branching off to London, the renowned Mipcom Cannes is entering its milestone 40th edition with a surge in participation, solidifying its prominence in the industry. Amidst a world rocked by economic challenges, Hollywood strikes, and a pandemic, the TV industry is not retreating but evolving. Unscripted content and technological innovations are emerging as the new frontier.
Resilience in the face of adversity
The global TV industry has faced an unparalleled quadruple hit, including economic slowdowns, restructuring, and significant global disruptions. However, instead of faltering, the industry has adapted, showcasing remarkable resilience. As Mipcom prepares to break attendance records from 2023, which welcomed 11,000 delegates from 100 countries, it’s clear that the drive for innovation is stronger than ever.
Key players and pivotal summits
More than just a conference, Mipcom is set to host major industry players while exploring the convergence of content and technology with dedicated summits. This year will feature influential voices such as the heads of Sony Pictures Entertainment, Amazon MGM Studios, and All3Media. The event will highlight breakthroughs in FAST channels and AVOD, with insights from prominent organizations like Banijay Rights, BBC Studios, and Fremantle.
The shifting business landscape
The intersection of content and technology is more pronounced than ever. International distribution remains central, but there’s a growing presence of tech-savvy participants at Mipcom, signifying a shift in the industry’s dynamics. Attendees will include executives from streamers, broadcasters, and FAST channels, reflecting the rising engagement from regions like Latin America and Asia.
The unscripted surge
As the era of “peak TV” wanes, genres like premium unscripted and soapy entertainment are taking center stage. Celebrity-driven formats, game show reboots, and singing contests are gaining significant traction. Notable figures in the industry have emphasized the increasing reliance on unscripted content, especially given the current struggle of American series.
Embracing reality TV
Streamers, once reluctant towards reality TV, are now active participants, recognizing the potent impact of serialized unscripted series. Shows like “The Summit,” “Deal or No Deal Island,” and “By Land, Air and Sea” are showcasing high production values at lower costs, providing flexibility and quicker turnaround times than traditional scripted series.
The economics of unscripted content
Unscripted content’s rise is not just due to its engaging nature but also its economic viability. It’s relatively cheap to produce and localize, and serialized elements work well to retain subscribers. The shift towards unscripted series is driven by the need for profitability and subscriber retention, marking a significant change from previous years.
Rebooting iconic franchises
In this wave of unscripted content, there’s also a focus on rebooting and expanding established franchises. Shows like “Star Academy,” “Who Wants to Be a Millionaire?” and “LOL: Last One Laughing” are being revitalized and finding success in new markets. These well-known brands offer the security and familiarity that can elevate them to pop culture phenomena.
Navigating a fragmented market
The TV industry’s fragmentation has led to a decrease in large scripted co-productions. Instead, there’s a comforting shift towards unscripted content, which taps into pop culture nostalgia and factual storytelling. Industry leaders emphasize the importance of connecting and discussing current trends and challenges, making events like Mipcom crucial for collaboration and innovation.
Setting the tone for the future
Mipcom’s role in the industry’s ecosystem is more significant than ever. By maintaining the social and professional networking aspects that were missed during the pandemic, it sets the tone for the coming year. With hundreds of meetings and follow-ups, Mipcom fosters a pipeline of opportunities that can shape the industry’s future.
As Mipcom Cannes continues to evolve and adapt, its commitment to fostering innovation and collaboration remains unwavering. Follow us for more updates and insights from the heart of the TV industry.
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