Italian
Rakuten TV expands horizons with new enterprise services
Revolutionizing streaming solutions
Rakuten TV, a pivotal name in European streaming and FAST channels, is taking a giant leap forward by launching its new business line, Rakuten TV Enterprise Services at Mipcom. This transformative service is designed to empower content owners and distributors with an advanced suite of cloud-based tools, combined with the company’s rich market expertise.
Unlocking potential with cloud-based tools
Enterprise Services aims to offer extensive support to content creators and distributors, providing access to advanced tools that facilitate the launch and monetization of FAST channels and video apps on a global scale. This new line of business features a variety of monetization models including AVOD (Advertising Video on Demand) and TVOD (Transactional Video on Demand), compatible with all major operating systems such as Tizen, webOS, Android, iOS, Fire, ROKU, and more.
Industry engagement and unveiling
During the Global Streaming Talks at Mipcom, the CEO and President of Rakuten TV announced this new venture. This conversation included insights from key industry figures, providing a broader perspective on the impact and potential of these new services.
Fifteen years of innovation and evolution
“This is a continuity of what we’ve accomplished at Rakuten TV over the past 15 years,” remarked the CEO. “For us, this represents the most logical next step forward, a step we’ve been planning meticulously. Our experience and tools are ready; now, we seek partners.”
Unique position in a competitive market
In a market saturated with tech companies capable of developing streaming apps, Rakuten TV stands out for one simple reason: they are not merely a tech company; they are a streaming platform that develops its own technology. This streamer-first approach is tailored to benefit potential partners significantly.
“For 15 years, we’ve been scheduling channels, monitoring viewership, and refining our approach. We realized we could extend the full use of our technology and expertise beyond our platform. So, after more than a decade as a B2C operator, we decided to launch this B2B service,” the CEO explained passionately.
The ideal enterprise partner
The ideal partner, according to Rakuten TV’s vision, would have a substantial content library but may struggle with organization or lack the technical capability to connect to major platforms and optimize monetization. Rakuten TV’s Enterprise Services aims to bridge this gap, empowering rightsholders to maximize their content’s potential.
Expansion beyond borders
One distinctive advantage of Rakuten TV’s new services is their global applicability. By handling the technical and analytical aspects of their partnerships, they allow rightsholders to manage distribution deals independently. This approach means that rightsholders can leverage these tools in any market, unrestricted by geographical borders.
“Our content is limitless in terms of global reach. As long as an app can be downloaded in a country, we can develop it for our partners,” emphasized the CEO.
In-house development and research
Rakuten TV prides itself on the in-house development of all its technical tools. From researching viewing habits and programming strategies to monetizing content through Rakuten Advertising, the company maintains a robust in-house team dedicated to working with major global platforms.
This commitment ensures that their partners are always one step away from a solution to any emerging needs or challenges. Moreover, Rakuten TV’s ability to adapt ahead of market trends positions them uniquely in the industry.
Continuous adaptation to market needs
“We’ve consistently evolved our interface,” the CEO noted. “From the initial launch to the present, the Rakuten TV app has undergone significant changes. Today, we employ cutting-edge tools, including AI, to better understand and improve the customer experience, passing this knowledge onto our content partners.”
What sets Rakuten TV apart is not merely its technical solutions but its depth of experience in adapting to evolving customer needs. Recognizing that different types of content and client profiles require bespoke user interfaces, the company is equipped to tailor solutions to fit unique requirements.
Flexible and bespoke pricing
Rakuten TV’s approach to pricing Enterprise Services is highly flexible. Costs will be determined on a case-by-case basis, reflecting factors such as the size of the content catalog, specific needs, and the number of markets involved. This bespoke approach ensures that each client receives a tailored solution, from flat fees for smaller companies to revenue-based models for larger entities.
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