A journey through the Lumière Film Festival’s International Classic Film Market
The 12th edition of the International Classic Film Market (MIFC) under the umbrella of the Lumière Film Festival promises a compelling lineup. Running from October 15-18, this event delves into the intricacies of heritage cinema, providing a platform for the latest restorations from NBCUniversal and French distributors. Let’s explore some of the key highlights and discussions that await cinephiles and industry experts alike.
Diverse programs exploring heritage cinema
The MIFC this year is not one to be missed, covering exciting topics such as opportunities for the DVD and Blu-ray markets, challenges in movie theaters, and the emerging role of artificial intelligence (AI) in film restoration. Of particular interest is the focus on Jean-Jacques Annaud’s 1986 classic ”The Name of the Rose” and the heritage sector of Lithuania, which stands as this year’s honored country.
Understanding market trends
A significant aspect of the MIFC is understanding the trends prevalent in the U.S. market. These trends, relevant to streaming platforms and movie theaters, offer a broad perspective on how heritage films can be preserved and appreciated by modern audiences. Leading these conversations is Gérald Duchaussoy, whose expertise in programming and coordination adds notable value.
Celebrating cinematic masterpieces
Films from renowned directors will be discussed extensively. Steven Spielberg’s “The Sugarland Express”, celebrating its 50th anniversary with a 4K restoration, and Charles Vidor’s “Gilda,” featuring Rita Hayworth, are just a couple of examples. Their screenings at prestigious festivals like Cannes underline their timeless appeal.
Showcases and presentations
This year’s market will also introduce audiences to cutting-edge releases from various French distributors through two primary showcases: the Catalogue Holders’ Premiere Presentation and the Distributors’ Premium Showcase for Exhibitors. These events will feature films from prestigious houses such as Gaumont, Studiocanal, and Pathé Films, providing a comprehensive look at contemporary restorations and releases.
Case study: The Name of the Rose
A dedicated case study on the 4K restoration of “The Name of the Rose” spins a fascinating narrative for cataloguers and distributors. This movie, starring Sean Connery, reaffirms its enduring allure with significant re-release figures. Discussions surrounding this restoration will unpack the collaborative efforts involved, featuring insights from Jean-Fabrice Janaudy, Hugues Peysson, and Pierre Olivier.
Round tables on heritage programming
Strategizing for increased visibility and engagement with heritage programming forms the core of another key round table discussion. The role of AI in restoring films and TV productions will lead the conversation, highlighting its potential to revolutionize restoration work by reducing costs and improving efficiency. Specialists from France’s National Audiovisual Institute (INA) will throw light on the legal and regulatory frameworks that govern the use of AI in various regions.
The impact of AI in film restoration
AI’s growing importance in the film industry cannot be overstated. This year’s discussions will cover how AI is integrated into restoration processes, enhancing the quality while preserving the originality of classic films. The legal landscape around AI will be a hot topic, shedding light on how different countries handle this evolving technology in terms of licensing agreements and rights.
Honoring Lithuania
This edition of MIFC takes a special interest in Lithuania’s film heritage, screening classics like Algirdas Araminas’ “Andrius” and Algirdas Dausa & Almantas Grikevičius’ “Jausmai (Feelings)”. These selections aim to celebrate and introduce Lithuania’s rich cinematic history to a broader audience.
Fostering community engagement
The MIFC is not merely an industry-centric event but also an inclusive platform that welcomes the general public and specifically targets a younger generation of cinephiles. The organizers have gone a step further to offer special accreditations for students, aiming to foster a deeper appreciation and knowledge of classic films among upcoming generations.
Annual DVD Publishers’ Fair
Kicking off on October 13, the annual DVD Publishers’ Fair is a much-anticipated component of the Lumière Film Festival. This year, it promises an even larger participation, reflecting the audience’s growing interest. An insightful conference featuring key figures like Manuel Chiche and Vincent Paul-Boncour will highlight trends and new releases in the video publishing sector.
Attracting a global audience
The market has expanded globally, drawing students and participants from European countries like Romania and Greece. The increase in accredited participants and exhibitors underscores the MIFC’s growing significance. From 490 participants last year to 575 this year, and the doubling of exhibitors from 40 to 80, the numbers speak volumes about the impact and reach of this event.
The road ahead for heritage cinema
Bringing exhibitors and buyers together, the MIFC provides an invaluable platform for productive exchanges and networking. It’s a testament to the dynamic exhibition system in France and the unyielding passion for preserving and celebrating classic cinema.
Feel inspired by this year’s lineup and discussions? Share this with fellow cinephiles on social media and stay tuned for more updates on classic film markets and heritage cinema!