European broadcasters are reshaping the streaming landscape

Broadcasters evolve into streaming giants

In recent years, European broadcasters have quietly transformed their streaming platforms, surpassing global giants in content depth and variety. This evolution was a hot topic at a recent TV market event, and it’s clear that broadcasters are no longer just following trends—they’re setting them.

The shift to platformization

A key component in this transformation is “platformization.” This term describes the crossover of roles between traditional broadcasters and modern streamers. Broadcasters are now adopting streaming strategies, including live events like concerts and sports matches, while streamers are beginning to air traditional TV fare such as quiz and talent shows. This blend creates a rich, diverse content buffet that caters to a wide range of audiences.

From catch-up to comprehensive content providers

Gone are the days when broadcaster streaming platforms were merely catch-up services. Today, these platforms are 360-degree content providers, offering not just television shows but also live stage performances, podcasts, and even digital versions of print publications. A notable example is Auvio, the streaming arm of Belgian broadcaster RTBF, which exemplifies this new, all-encompassing approach.

Diverse business models

Broadcasters employ a variety of business models to sustain and grow their platforms. Some platforms are ad-free, others include advertising, and some offer subscription tiers. For instance, a well-known German public broadcaster monetizes hit shows like the crime drama “Tatort” through a monthly subscription fee of 4.99 euros. Each model reflects a tailored approach to meet both audience expectations and financial sustainability.

The strength of deep catalogs

One of the standout features of broadcaster streaming platforms is their deep content catalogs. This extensive library allows users to access a vast array of shows, providing value that global streamers often can’t match. In the U.K., for example, the BBC’s iPlayer has seen impressive growth, with daily views soaring to 10,000 shows, a 2.5 times increase over two years. This dramatic rise outperforms major players like Netflix, Prime Video, and Disney+.

Younger audiences are tuning in

Broadcaster streaming platforms are also successfully attracting younger audiences, a demographic typically dominated by global streaming services. The average age of viewers for ITV’s linear service sits at 59 years, while its VOD service, ITVX, appeals to a slightly younger crowd with an average age of 51. Despite the younger draw, the gap between VOD and linear services is narrowing, showing a broad, cross-demographic appeal.

The decline of linear TV in Western Europe

Linear TV viewership is on the decline across Western Europe. In the U.K., average daily viewing time has dropped to two hours and twenty minutes, down four minutes from the previous year. Other Western European countries are also seeing dips, with Italy being an exception, where linear TV consumption remains relatively stable at three hours and thirty-five minutes per day.

Reflecting on the future

These trends indicate a significant shift in how audiences consume media. The success of broadcaster streaming platforms illustrates that traditional media companies can innovate and compete effectively in the digital age. By adapting to new viewing habits and leveraging their rich content libraries, these broadcasters are not just surviving—they’re thriving.

Stay engaged with this evolving media landscape by exploring new shows and formats on these dynamic platforms. Share this article with your friends on social media and follow our site for more insightful updates on the latest trends in the entertainment industry.