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RTVE Play+ goes global: Expanding to Asia and Oceania
RTVE’s leap into new territories
Spain’s leading public broadcaster, Radio Televisión Española (RTVE), is breaking new ground with the launch of its international video-on-demand (VOD) platform, RTVE Play+, in Asia and Oceania this Tuesday, October 22. This strategic move arrives at an opportune moment, following a highly favorable report from Spanish trade and investment entities.
Surge in demand for Spanish content
The recent detailed analysis has highlighted a burgeoning demand for Spanish programming in Asia and Oceania. According to the study, unveiled at a major industry conference, the demand for content originating from Spain soared to remarkable levels: 100% in Asia and an astonishing 175% in Oceania. This surge positions Spain as the fourth-largest market worldwide for revenue derived from non-English content, leading the charge in European and Spanish-speaking markets.
Navigating the $5.1 billion streaming landscape
In the last four years, Spanish content has generated an estimated $5.1 billion in global streaming revenue. The data, presented at Cannes, underscores the immense potential RTVE Play+ has to harness this palpable demand for Spanish narratives and storytelling. With its expansion already spanning the Americas and Europe, the platform is now set to captivate audiences in Japan, India, Hong Kong, South Korea, and Australia.
A curated selection of premium content
RTVE Play+ delivers a curated selection of the best audiovisual content RTVE has to offer. This includes an array of series, films, documentaries, news segments, and live channels. The platform plays a pivotal role in RTVE’s international strategy, leveraging its esteemed reputation for producing high-quality content.
Highlights from RTVE’s fifth annual showcase
New and exciting shows presented at RTVE’s fifth annual showcase last May in Madrid are expected to feature prominently on RTVE Play+. Noteworthy among these is “La Ley del Mar,” a gripping drama starring Luis Tosar, based on the harrowing true story of two fishermen who discover a boat carrying 50 stranded migrants. The emotional depth and compelling narrative are likely to resonate with a wide audience.
Another significant addition is “Detective Touré,” a groundbreaking series that proudly features the first Black lead in a Spanish production. This collaborative effort, co-produced by RTVE, Detective Touré AIE, Tornasol Media, DeAPlaneta, and EITB, marks a milestone in representation and diversity in Spanish television.
Pioneering co-productions and non-fiction ventures
RTVE continues to push boundaries with its first co-production with Serbia, based on the book “Scars,” in collaboration with Spain’s Plano a Plano and Dopamine. This partnership reflects RTVE’s commitment to fostering international collaborations and co-productions that enrich its content library.
In the non-fiction arena, RTVE introduces “Comerse el Mundo,” co-produced with Onza TV. This innovative series features Valladolid-based chef Javier Peña as he embarks on culinary adventures around the globe, savoring local delicacies and sharing cooking tips in each episode. The show promises a delightful blend of travel, cuisine, and cultural exploration, appealing to food enthusiasts and travel buffs alike.
Leveraging cutting-edge technology
RTVE Play+ represents a significant leap in RTVE’s strategy to extend the global reach of its premier programming. By transcending geographic boundaries, the platform leverages cutting-edge technology to deliver a seamless viewing experience. This strategic initiative underscores RTVE’s dedication to remaining at the forefront of the evolving media landscape, offering viewers unparalleled access to its rich and diverse content.
As RTVE Play+ prepares to captivate new audiences in Asia and Oceania, the platform stands poised to tap into the robust and growing demand for Spanish content. With a strong lineup of series, films, and documentaries, RTVE Play+ is set to become a staple in the global VOD market.
Stay connected with the latest updates and explore the diverse world of Spanish content with RTVE Play+. Follow our site for more exciting news and insights into the ever-expanding universe of audiovisual entertainment.
