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Talpa Studios’ quiz show ’The Floor’ conquers global markets
Innovative quiz show gains international traction
Talpa Studios, an independent powerhouse of innovative content founded by John de Mol, celebrates a significant milestone for its hit quiz format, “The Floor.” In just 18 months since its inception, the show has expanded into 20 countries, marking it as one of the fastest-growing formats in the entertainment industry.
Expansion into new territories
The recent wave of interest has included five new territories, demonstrating the show’s universal appeal and adaptability. Finland’s MTV3, Denmark’s TV2, Uruguay’s Teledoce/Canal 12, Chile’s TVN, and an as-yet-unnamed broadcaster in Australia have all joined the roster of networks broadcasting the format. This global reach underscores the format’s versatility and its resonance with diverse audiences.
A global success story
Since its launch in the Netherlands in 2023, “The Floor” has been embraced by major markets such as the U.S., France, Spain, and Germany. Additionally, it has captured audiences in regions across Latin America and Scandinavia. The show’s continued popularity is reflected in its multiple renewals: in the Netherlands, it is already airing its third season, while in the U.S., the second season, hosted by Rob Lowe, premiered on Fox on September 25, with the first season available for streaming on Hulu.
Recognition and accolades
In April, “The Floor” received significant recognition when it was named the “Format to Watch” in the “Tracking the Giants” report by research organization K7 Media, released at MipFormats. This accolade highlights the show’s innovative approach and its impressive global trajectory.
Behind the scenes: what makes ’The Floor’ unique?
Sebastian van Barneveld, Director of Global Distribution at Talpa Studios, sheds light on the show’s enduring appeal:
“The Floor continues to captivate global audiences, adapting and evolving with each new market. The spread of different versions sparks new creative elements, making the format more dynamic and engaging. Its success lies in the strength of its arc, appealing to both live viewers and platform audiences. With numerous season renewals – in both daily and weekly formats – it’s clear that the show’s unique adaptability and lasting appeal make it stand out in an increasingly competitive landscape.”
The gameplay: high stakes and compelling competition
The premise of “The Floor” revolves around an intense quiz duel in which 100 contestants face off on a massive LED floor divided into 100 distinct squares, each representing a unique field of knowledge. Contestants aim to control as many squares as possible, ultimately striving to conquer the entire floor to win a substantial cash prize.
Participants challenge neighboring contestants in quiz duels based on the category of the opponent’s square. These categories are diverse, ranging from “famous athletes” to “Hollywood actors,” and from “iconic buildings” to “mammals”. The questions are designed to test various skills, incorporating visual aids like photographs, sounds, and multiple-choice formats.
The format’s competitive edge
The winner of each duel claims the opponent’s square, expanding their domain on the floor, while the loser is eliminated. After eight compelling episodes, the last contestant standing wins a grand prize, which in the Dutch version amounts to 100,000 euros. This format’s blend of strategy, knowledge, and high-stakes competition keeps viewers engaged and invested.
A format worth watching
The global spread of “The Floor” is a testament to its well-crafted format and the meticulous production values of Talpa Studios. By adapting to different cultural contexts and introducing new creative elements with each version, the show continues to evolve and capture the imagination of audiences worldwide.
By following the latest trends and staying attuned to market demands, Talpa Studios has solidified “The Floor” as a leading quiz format. As the show continues to garner interest and viewership, it sets a high bar for other formats in the industry, combining entertainment with intellectual challenge in a way that is both innovative and timeless.
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