Celebrating the life and legacy of TV pioneer Dick Block

Richard “Dick” Block, a monumental figure in the broadcasting world and a respected professor at USC, passed away on September 30 at the age of 97. Block’s contributions to the television industry were transformative, and his career, filled with groundbreaking achievements, is worth remembering.

Revolutionizing the TV industry

Building the flagship stations

During his tenure as the president of Kaiser Broadcasting, Dick Block established a series of independent TV stations in pivotal markets across the United States including Boston, Chicago, Cleveland, Detroit, Los Angeles, Philadelphia, and San Francisco. These stations were more than just local establishments; they became vital outlets for diverse content, influencing the fabric of their respective communities and setting new standards in broadcast television.

A revolutionary deal with CNN

As the executive VP of the TV station division of Metromedia, Block negotiated a pivotal agreement with Ted Turner’s CNN. This deal allowed his stations to have regular broadcast access to national and international video news coverage. In an era where real-time global news was a novelty, Block’s foresight enabled local stations to deliver unprecedented, immediate news coverage, setting a new bar for the industry.

Forging a path for modern broadcasting

Advocating for network parity

Block’s visionary approach didn’t stop at running TV stations. He created a consortium of UHF broadcasters and passionately lobbied the FCC for parity between UHF (Ultra High Frequency) and VHF (Very High Frequency). This advocacy laid the groundwork for the creation of a fourth network, breaking the triopoly of ABC, CBS, and NBC, and opening the door for modern networks to emerge and thrive.

Launching iconic networks

In founding Block Communications Group, he worked with over 100 clients, including most of Hollywood’s major studios. His ventures included helping to launch the Travel Channel for Westinghouse and the Game Show Network for Sony. Block’s expertise also extended to orchestrating the distribution of the Pasadena Rose Parade to an astonishing 230 countries and territories, showcasing his extraordinary ability to manage and expand broadcast reach on a global scale.

A dedication to education and service

Influencing future generations

Block’s passion for broadcasting was matched by his dedication to education. As an adjunct assistant professor at USC School of Cinematic Arts up until his passing, he shaped the minds of countless students with his extensive industry knowledge and firsthand experience. He also shared his expertise at Stanford and UCLA, his alma mater. Until 2018, Block led College Career Day events nationwide through the NATPE Educational Foundation, providing invaluable guidance to aspiring media professionals.

A life of service and dedication

Commitment to his country

Born and raised in San Francisco, Block served his country with distinction. He enlisted in the U.S. Merchant Marine during World War II and later served in the Coast Guard during the Korean War. His service is a testament to his unwavering dedication and commitment, traits that he carried into his professional life.

Honoring a legacy

Dick Block leaves behind a rich legacy, deeply ingrained in the broadcasting industry and the educational institutions where he taught. He is survived by his two children, Julie Grunsky and Nick Block, four grandchildren, and five great-grandchildren. In honor and celebration of his monumental achievements and contributions, a memorial service will be held at the USC School of Cinematic Arts.

To remember Dick Block’s impactful life and his indelible mark on the television industry, let’s share his story and continue to be inspired by his remarkable journey. By reflecting on his accomplishments, we ensure that his legacy continues to inspire future generations in the broadcasting field.