Firebook Entertainment takes on new horror sensation ‘In the Flesh’

Sideral’s breakout horror feature

Firebook Entertainment has officially secured worldwide sales rights (excluding Spanish-speaking countries) to Sideral’s much-talked-about horror film, “In the Flesh”. Directed by newcomer Ainhoa Menéndez Goyoaga, this film is already generating significant buzz across the industry.

The plot and underlying themes

Set against the backdrop of bustling Madrid, “In the Flesh” (“En carne viva”) dives deep into our deepest fears—the terror of losing someone we cherish and the drastic measures we might undertake to avoid such loss. The story revolves around Mara and Sandra, two women whose differences mask similarly dark pasts. As their relationship intensifies, Mara’s fear of losing Sandra triggers cannibalistic tendencies—impulses she has previously acted upon to keep those she loved close.

By exploring the extreme actions driven by love and fear, “In the Flesh” provides a poignant commentary on the human psyche. This narrative doesn’t just aim to scare; it challenges us to reflect on the lengths one can go to in the name of love.

The genre-defying approach

“In the Flesh” is a testament to a new wave in cinema where horror transcends traditional boundaries to probe deeper, more philosophical questions. As industry trends indicate, modern viewers are drawn to genre-blending films that offer more than just surface-level thrills. Menéndez Goyoaga’s film fits this mold perfectly, weaving horror with thought-provoking themes to create a multidimensional viewing experience.

It’s vital to acknowledge how horror is used here as a tool for deeper narrative exploration. This film isn’t just about the fear of the unknown or the monstrous; it’s about the terrors lurking within human emotions and relationships.

The significance of female voices in horror

Executive producer Nuria Landete highlights an emerging trend: the rise of female directors adeptly handling genre films. This new wave of filmmakers brings fresh perspectives, challenging conventions and infusing new life into well-worn genres. Women in horror cinema are increasingly recognized at top festivals worldwide, and Menéndez Goyoaga’s trajectory—from short films to a feature debut—is evidence of this movement.

In supporting Ainhoa Menéndez Goyoaga, Landete and Sideral are championing more than just a single film. They are bolstering a genre and encouraging a diverse, inclusive narrative landscape that resonates with a broader audience.

Collaboration and future prospects

At the AFM (American Film Market), Firebook and Sideral will unveil “In the Flesh” as part of the Spanish Screenings on Tour initiative, a program supported by European Recovery funds. This collaboration signifies a strategic partnership, aiming to propel this promising feature onto the global stage.

The producer behind “In the Flesh” expresses great enthusiasm about this partnership, hinting at the potential for future collaborations. Such alliances are crucial in today’s film industry, where the successful distribution of a film often depends on strong, synergistic partnerships.

Journey through the film circuit

“In the Flesh” has already made waves within various cinematic circles over the past four years. The project has garnered attention at several prestigious labs and workshops, including the MFI Script Workshop, ECAM’s Incubadora, Abycine Lanza, and Eave Marketing. Most notably, it clinched the BeDigital Award at Brussels’ BIFFF Market earlier this year.

These accolades are a testament to the film’s potential and the industry’s recognition of its unique qualities. Such milestones not only validate the filmmaker’s vision but also build anticipation among horror aficionados and critics alike.

Sideral’s growing influence

Sideral, the new production and distribution arm of Elamedia Estudios, has been carving out a niche in the industry. With successful films like “Saturn Return,” “Girl Unknown” by Pablo Maqueda, and “The Fantastic Golem Affairs”, Sideral is swiftly becoming a prominent player in the cinematic landscape.

Their strategic selection of projects that push boundaries and challenge norms mirrors the company’s vision to innovate within the film industry. By focusing on unique, compelling stories, Sideral is laying the groundwork for a legacy of impactful cinema.

“In the Flesh” is poised to be a significant milestone in this journey, exemplifying their commitment to supporting bold, visionary projects.

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