Embracing westerncore: Yellowstone and the revival of western fashion

Westerncore is currently making waves both on fashion runways and screens. This iconic aesthetic is seeing a resurgence, blending timeless elements with modern influences.

The runway revival

Westerncore is taking the runway by storm with eye-catching designs and bold reimaginations:

• Fringed knits at Proenza Schouler and Bottega Veneta captivated audiences, showcasing intricate designs that merge couture with rustic charm.
• Denim emerged as the fabric of choice for Schiaparelli, reflecting both functional and fashionable aspects of Western attire.
• Cowboy boots and tweed suits became an unlikely yet harmonious pair at Chanel, blending elegance with ruggedness.
• Thom Browne’s latest show was memorable for the assless chaps sported by cowboy models, offering a bold statement on Western wear’s adaptability.

Yellowstone’s undeniable impact

While fashion designers claim credit for the Westerncore revival, the real cultural catalyst might just be Yellowstone. The Paramount Network series, which recently premiered the second half of its fifth and final season, is a visual feast of Western-inspired attire. The show follows the Dutton family’s power struggle over their expansive Montana ranch, bringing Western fashion to the forefront.

Iconic wardrobe elements

Each character on Yellowstone embodies the Western style with their unique wardrobe:

• John Dutton: The patriarch’s look is anchored by large buckle belts, emphasizing his rugged authority.
• Beth Dutton: Displays a chic blend of silky blouses and riding boots that combine elegance with functionality.
• Rip Wheeler: The ranch hand never steps out without his signature open-crown hat, symbolizing the quintessential cowboy image.

A mix of succession and saddle

Describing Yellowstone as “Succession with horses” encapsulates its blend of high-stakes drama and Western tradition. The characters’ attire reflects their inner turmoil and ambition, making fashion an integral narrative tool.

Crafting your own western style

Westerncore’s appeal lies in its timelessness and versatility. Here’s how to infuse some Yellowstone-inspired flair into your wardrobe:

Statement pieces that define the look

Cash cowboy hat

A wide-brimmed hat is more than just a fashion statement—it’s a practical accessory. Whether you’re on horseback or wandering urban landscapes, this hat from Free People offers a timeless silhouette and adaptable design.

Wythe New York washed flannel workshirt

Versatility is key in Western fashion. This flannel shirt from Tom Wythe, available exclusively on Huckberry, acts as a perfect layer for any season. Its durability and design ensure it will be a long-lasting favorite.

Ariat Heritage R Toe western boot

Cowboy boots aren’t just a trend—they’re a lifestyle staple. Ariat’s Heritage R Toe boots, available in multiple hues, blend classic design with modern comfort, making them an essential part of any Western wardrobe.

Women’s ranch jacket

Wrangler’s cropped denim jacket, influenced by their Texas-inspired collection with Leon Bridges, brings modernity to a classic staple. The sherpa-lined collar and patch pockets add both style and practicality.

Yellowstone Teeter wash easy rider fit denim

Lucky Brand’s collaboration with Yellowstone resulted in a capsule collection that captures the series’ essence. The distressed, patchwork denim jeans with a bootcut leg are a standout piece, bridging the gap between old and new Western styles.

Todd Snyder Anderson’s leather western belt

Adding a Western flair doesn’t have to be overwhelming. This subtle yet striking big buckle belt from Todd Snyder is made of high-quality Italian black leather, promising durability and class.

Dôen Emmaretta gingham midi-dress

Western style isn’t all rough edges. This elegant prairie dress softens the look, creating a harmonious blend of rustic and refined. Pair it with cowboy boots and a denim jacket for an effortless yet sophisticated outfit.

The enduring charm of westerncore

Westerncore’s resurgence speaks to its deep-rooted charm and cultural resonance. It’s a style that promises not just fashion appeal but a sense of history and identity. From the dramatic landscapes of Yellowstone to the runways of high fashion, Westerncore is a trend with enduring appeal.

As Western fashion continues to influence both screens and wardrobes, one thing is certain: The rugged elegance and timeless allure of Western style are here to stay. So, saddle up and embrace the Westerncore trend in your unique way.

Feel inspired by the Western revival? Share your thoughts on social media and follow us for the latest updates on fashion and entertainment!