Prime Video introduces new add-on bundles and movie store in New Zealand

Prime Video has significantly expanded its offerings in New Zealand by introducing a variety of add-on subscriptions and launching its Prime Video Store. This move aims to transform the platform into a comprehensive entertainment hub, catering not only to Amazon subscribers but also to non-members.

Expanding content with premium add-ons

Prime Video members in New Zealand can now access an additional 14 premium services, each offering a unique array of content. Here’s a closer look at some of the standout additions:

Hayu: This service is essential for reality TV enthusiasts. Featuring popular franchises like The Real Housewives and Below Deck, Hayu offers an unfiltered look into the glamorous world of reality celebrities.
Lionsgate+: With an impressive catalog that includes the Twilight series and various hit shows from the Power universe, Lionsgate+ caters to fans of drama and adventure.
MGM+: Classic films like Fargo and 21 Jump Street anchor the MGM+ selection, appealing to viewers with a taste for timeless cinema.

Diverse viewing options

Beyond these headline services, Prime Video members can also explore a broad spectrum of other add-on subscriptions:

Crunchyroll: Perfect for anime lovers, Crunchyroll provides an extensive library of anime series and movies.
DocPlay: This service offers a rich collection of documentaries covering a wide range of topics.
Love Nature: Nature enthusiasts will enjoy the stunning visuals and informative content available on Love Nature.
iWonder, BeIN Sports, Mubi, Rialto, and OUTtv: Each of these services caters to specific interests, from sports to indie films, and LGBTQ+ content.

Affordable subscription options

The pricing for these add-on services is designed to be accessible, ranging from NZ$3.99 (~$2.37) per month for services like Lionsgate+, OUTtv, Rialto, and Love Nature, to NZ$14.99 (~$8.89) per month for BeIN Sports and Mubi. All subscriptions include a seven-day free trial, making it easy for users to explore and decide before committing.

Enhancing user experience

Prime Video has prioritized user convenience with these new features. Subscribers can download content for offline viewing, manage their watchlists more efficiently, and enjoy a consolidated search and browsing experience. This streamlining ensures that viewers can effortlessly find and engage with their favorite content.

Accessible to non-members

The Prime Video Store is also available to non-subscribing customers in New Zealand, although it requires creating an account on primevideo.com or through the Prime Video app. This inclusive approach allows a wider audience to rent or buy new release movies from major Hollywood studios such as Warner Bros., NBCUniversal, and Sony Pictures Entertainment.

A strategic expansion

Daniel Slepak, the head of Prime Video marketplace in Canada, Australia, and New Zealand, emphasized the platform’s commitment to offering a personalized viewing experience. “We are expanding our premium entertainment offering with the addition of add-on subscriptions and thousands of movies to rent or buy, so customers can personalize their viewing experience all directly on Prime Video,” he stated.

Industry insights

This expansion aligns with broader trends in the streaming industry, where platforms strive to offer more versatile and customizable viewing options. As the competition intensifies, providing a rich and varied catalog becomes crucial for retaining and attracting subscribers. According to industry studies, viewers increasingly seek platforms that offer not just quantity but quality and diversity in their selections.

Conclusion

Prime Video’s strategic enhancement of its service offerings in New Zealand is a testament to its commitment to meeting the evolving needs of today’s viewers. With an impressive lineup of add-on subscriptions and a user-friendly movie store, Prime Video is set to become the go-to entertainment destination for many.

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