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Phars Film secures international rights for ‘Singham Again’
A new chapter in Bollywood’s cop universe
Phars Film (PHF) has clinched the overseas theatrical distribution rights for “Singham Again”, the highly anticipated action thriller from Jio Studios, the content division of Mukesh Ambani’s Reliance Industries Limited. Directed by the renowned Rohit Shetty, this film is set to be one of Bollywood’s major releases in 2024.
The evolution of a franchise
“Singham Again” marks the fifth installment in Shetty’s celebrated cop universe. The franchise began with the 2011 film Singham, which was inspired by the 2010 Tamil-language film “Singam” starring Suriya. The series follows Bajirao Singham (Ajay Devgn), a principled Deputy Commissioner of Police (DCP) from the Goa-Maharashtra border town of Shivgarh. The sequel, Singham Returns (2014), continued Singham’s story.
In 2018, the universe expanded with Simmba, focusing on Sangram “Simmba” Bhalerao (Ranveer Singh), a corrupt inspector from Singham’s hometown. The series further broadened its scope with Sooryavanshi (2021), introducing Akshay Kumar as DCP Veer Sooryavanshi.
Star-studded ensemble
“Singham Again” features an impressive cast, including Ajay Devgn, Ranveer Singh, Akshay Kumar, Deepika Padukone, Kareena Kapoor Khan, Jackie Shroff, Tiger Shroff, and Arjun Kapoor. This A-list lineup is expected to draw significant attention and elevate the film’s appeal.
Global distribution strategy
PHF has partnered with Moviegoers Entertainment to manage the film’s international rollout, excluding the Middle East, which PHF will handle directly. Together, they plan to release the film on approximately 1,500 screens outside India.
Presented by Jio Studios in collaboration with Rohit Shetty Picturez, Ajay Devgn Films, Reliance Entertainment, and Madman Ventures, “Singham Again” is produced by Ajay Devgn, Jyoti Deshpande, and Rohit Shetty. The film is slated for a worldwide release on November 1, coinciding with the Diwali festival.
Industry insights
Ahmad Golchin, founder and CEO of Phars Film, expressed his enthusiasm: “’Singham Again’ is this year’s most awaited film, made on a substantial budget. It is perhaps the most expensive film of the year. Fans are eagerly anticipating this high-octane action spectacle, shot by Rohit Shetty with an ensemble cast of Bollywood’s biggest stars. We have collaborated with Moviegoers Entertainment to release ‘Singham Again’ worldwide, as they have a proven track record in handling big-budget films. We expect audiences to celebrate ‘Singham Again’ this festive season in cinemas worldwide.”
Jyoti Deshpande, president of media and content business at Reliance Industries Limited, added: “The tremendous anticipation surrounding this star-studded action entertainer is palpable globally. I am confident this partnership will deliver the best possible reach and showcasing of the film to audiences and fans worldwide.”
Pranab Kapadia, founder and director of Moviegoers Entertainment, shared his thoughts: “Our synergy with Phars Film has delivered some of the biggest global box office successes in recent years. We are looking forward to implementing an international distribution strategy for ‘Singham Again’ that will maximize box office impact and returns through a targeted and tactical approach.”
Technical analysis and industry trends
The ”Singham” franchise has consistently pushed the boundaries of Bollywood action cinema, blending high-octane sequences with compelling narratives. Rohit Shetty’s directorial style, characterized by elaborate stunts and dynamic storytelling, has set a benchmark in the industry. The inclusion of top-tier actors further enhances the film’s marketability and audience appeal.
The strategic release during the Diwali festival is a calculated move, leveraging the holiday season to maximize viewership and box office returns. This period is traditionally associated with high cinema attendance, making it an ideal window for blockbuster releases.
Conclusion
“Singham Again” is poised to be a landmark release in Bollywood, combining star power, a proven director, and a strategic global distribution plan. The collaboration between PHF and Moviegoers Entertainment underscores the film’s potential to achieve significant international success.
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