Full Speed Entertainment: A new era in racing documentaries

A dynamic partnership in the world of racing

NASCAR Studios and Words + Pictures have joined forces to create Full Speed Entertainment, a groundbreaking production partnership dedicated to developing and producing racing documentaries, series, special events, studio shows, and podcasts. This collaboration promises to bring a fresh perspective to the world of motorsports, offering fans an immersive experience like never before.

Revving up for Season 2 of “Full Speed”

One of the first major projects under the Full Speed Entertainment banner is the highly anticipated Season 2 of the NASCAR docuseries “Full Speed”. Set to debut on Netflix in 2025, this new season aims to delve deeper into the thrilling world of NASCAR, capturing the essence of the sport and its passionate community.

Connor Schell, CEO and founder of Words + Pictures, expressed his enthusiasm for the expanded partnership:

“I couldn’t be more excited to be expanding our NASCAR partnership with Full Speed Entertainment. The first season of Full Speed was a really rewarding project for our company, and it was a thrill to work side-by-side with NASCAR Studios every step of the way. The opportunity to collaborate with them and bring audiences more great racing content opens a wealth of possibilities we can’t wait to get working on.”

Leadership steering the course

Tally Hair, the executive producer of “Full Speed” and a longtime NASCAR collaborator, will take on the role of general manager of Full Speed Entertainment. His extensive experience and deep understanding of the sport will be instrumental in guiding the new venture to success.

John Dahl, NASCAR’s vice president of content, shared his thoughts on the partnership:

“It’s such a natural partnership for NASCAR Studios and for me personally. I have so much respect and appreciation for Connor. We’ve had a great working relationship and friendship going back to the creation of ESPN Films and 30 for 30, and I’m excited about all the possibilities we can explore in this new chapter.”

Words + Pictures: A legacy of storytelling

Founded by Connor Schell and Peter Chernin in 2021, Words + Pictures has quickly established itself as a powerhouse in the documentary and docuseries space. Their impressive portfolio includes titles such as “Super/Man: The Christopher Reeve Story”, “Giannis: The Marvelous Journey”, “Super League: The War for Football”, and “Full Court Press”. Each project showcases their commitment to high-quality storytelling and their ability to captivate audiences with compelling narratives.

Strategic moves for NASCAR Studios

Earlier this year, NASCAR signed on with CAA for representation, a strategic move aimed at bolstering NASCAR Studios. This partnership was created to develop strategic relationships across its existing IP in film, television, music, and podcasts, and to grow the brand with diverse new talent. This collaboration with CAA is expected to open new doors and create exciting opportunities for NASCAR Studios and Full Speed Entertainment.

The future of racing content

The formation of Full Speed Entertainment marks a significant milestone in the evolution of racing content. By combining the expertise and resources of NASCAR Studios and Words + Pictures, this new venture is poised to deliver innovative and engaging content that will resonate with both die-hard fans and newcomers to the sport.

As the world of motorsports continues to evolve, Full Speed Entertainment is set to lead the charge, bringing the excitement and drama of racing to screens around the globe. With a strong foundation and a clear vision for the future, this partnership promises to redefine how we experience and enjoy the world of NASCAR.

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