Pixomondo strengthens leadership in Europe and North America
New leadership appointments at Pixomondo
Pixomondo, a renowned VFX studio under Sony Pictures, has announced significant leadership changes to bolster its business development efforts in Europe and North America. The studio, known for its work on series like The Penguin and the latest season of House of the Dragon, has promoted Michelle Martin and Naomi Foakes to spearhead these regions.
Michelle Martin: Leading Europe with expertise
With over two decades of experience in the visual effects industry, Michelle Martin is set to lead Pixomondo’s business development in Europe. Before joining Pixomondo in 2023, Martin was instrumental in establishing FrameStore’s TV division and later served as the chief business development officer at Milk VFX. Her extensive background and strategic vision will be pivotal in enhancing Pixomondo’s presence and client relationships across Europe.
Martin’s appointment signifies a strategic move to expand Pixomondo’s footprint in the European market. Her role will involve not only strengthening existing partnerships but also exploring new opportunities to drive growth in the region.
Naomi Foakes: Driving North American growth
Naomi Foakes, with over 15 years of experience in VFX and animation, has been promoted to lead Pixomondo’s business development in North America. Foakes joined Pixomondo in 2021, transitioning from strategic planning and bidding to her current leadership role. Her previous experience at Mr. X, where she managed global resources and oversaw projects across three offices with 800 artists, has equipped her with the skills needed to drive Pixomondo’s ambitions in North America.
Foakes’ promotion is a testament to her strategic acumen and her ability to navigate the complex landscape of the VFX industry. Her leadership will be crucial in expanding Pixomondo’s market share and reinforcing its position as a leader in the North American market.
Collaborative efforts for global growth
Martin and Foakes will collaborate closely with Joe Finlayson, head of business development at PXO Clara, and Alex Webster, group head of business development. This collaborative approach aims to leverage their combined expertise to drive Pixomondo’s global growth strategy.
Jonny Slow, CEO of Pixomondo, expressed his enthusiasm for the new appointments, stating, “We are thrilled to elevate Michelle and Naomi to these important roles. Their leadership will be instrumental in driving PXO’s growth and reinforcing our position as a leader in the industry.”
The future of visual effects at Pixomondo
Pixomondo’s commitment to innovation and excellence in visual effects is evident in its strategic leadership appointments. With seven studios and three LED volumes across the U.S., U.K., Germany, and Canada, the company is well-positioned to meet the growing demands of the industry.
The studio’s work on high-profile projects like The Penguin and House of the Dragon showcases its technical prowess and creative capabilities. By strengthening its leadership team, Pixomondo aims to continue delivering cutting-edge visual effects that push the boundaries of what’s possible.
Industry trends and future outlook
The visual effects industry is experiencing rapid growth, driven by advancements in technology and increasing demand for high-quality content. Studios like Pixomondo are at the forefront of this evolution, leveraging state-of-the-art techniques and innovative approaches to create immersive experiences for audiences.
As the industry continues to evolve, the role of business development becomes increasingly critical. Leaders like Martin and Foakes are essential in navigating this dynamic landscape, identifying new opportunities, and forging strategic partnerships that drive growth.
Conclusion
Pixomondo’s strategic leadership appointments underscore its commitment to excellence and innovation in the visual effects industry. With Michelle Martin and Naomi Foakes at the helm of business development in Europe and North America, respectively, the company is poised for continued success and expansion.
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