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SpongeBob’s Krabby Patty comes to life in real-world restaurants
Celebrating 25 years of SpongeBob SquarePants with a culinary twist
In a delightful celebration of the 25th anniversary of SpongeBob SquarePants, Nickelodeon and Paramount have teamed up to launch an exciting initiative called The Krabby Patty Kollab. This unique program aims to bring the beloved Krabby Patty from the animated world of Bikini Bottom to real-life restaurants, offering fans a chance to savor themed food items inspired by the iconic burger.
A culinary adventure begins
Starting October 8, a selection of restaurants, chefs, and celebrities will participate in this imaginative collaboration, presenting a variety of SpongeBob-inspired dishes. From dumplings and falafel to burgers, doughnuts, and ice cream, the menu promises a delightful array of options that pay homage to the legendary Krabby Patty.
Sherry Liu, SVP Studio Franchise Strategy & Operations at Nickelodeon and Paramount, expressed her excitement about the project: “SpongeBob SquarePants began his journey as a fry cook, flipping Krabby Patties in the pilot episode of the series 25 years ago, and the coveted patty has since remained an enduring fixture in Bikini Bottom. Though its formula remains a secret, SpongeBob SquarePants fans will now be able to enjoy imaginative interpretations of the legendary Krabby Patty through this unique collaboration.”
A global culinary celebration
The Krabby Patty Kollab is set to introduce over 100 SpongeBob-themed culinary adaptations in more than 250 local restaurants across major cities including New York City, Los Angeles, Chicago, Dallas, Atlanta, San Francisco, Seattle, Miami, Las Vegas, Toronto, London, and Mexico City. This extensive reach ensures that fans from various parts of the world can partake in the celebration.
The program will be available through October 27. For a complete list of participating restaurants, click here.
Special offerings from Wendy’s
In the U.S., Canada, and Guam, Wendy’s will join the celebration by offering their own Krabby Patty Kollab Burger and Pineapple Under the Sea Frosty through early November. This collaboration with a major fast-food chain highlights the widespread appeal and excitement surrounding the event.
A partnership of culinary excellence
Nickelodeon and Paramount have collaborated with Off The Menu and The MRG Group, both known for creating leading experiential food-centric events. This partnership ensures that the Krabby Patty Kollab will be a memorable and high-quality experience for all participants.
More to come from Nickelodeon and Paramount+
The Krabby Patty Kollab is just one part of a series of programming from Nickelodeon and Paramount+ as they continue to celebrate the 25th anniversary of SpongeBob SquarePants. Fans can look forward to all-new original content across the Paramount ecosystem, location-based experiences, consumer products, games, and first-to-market partnerships.
Next on the agenda is Kreepaway Kamp, a one-hour special premiering on October 10 at 7 p.m. on Nickelodeon and Paramount+ in the U.S., with additional territories to follow later in the year.
Watch the official announcement
Check out the official announcement video for The Krabby Patty Kollab below:
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