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Driving innovation: the launch of Madrid audiovisual observatory
A new era for Madrid’s audiovisual sector
In March 2023, a groundbreaking initiative, the Madrid Audiovisual Cluster, was launched, heralding a new era for the city’s creative industry. The Cluster has taken a notable step forward by establishing the Madrid Audiovisual Observatory, a strategic move aimed at analyzing the state of the city’s audiovisual sector and inspiring public-sector policies to elevate it to new heights.
Key announcements at Iberseries & Platino Industria
The news about the Observatory was unveiled during the official presentation of the Cluster at the Iberseries & Platino Industria convention in Madrid. This event saw a gathering of influential figures, including the Cluster president, municipal, and regional leaders.
Secouya Group president and Cluster leader shared the stage with Madrid Mayor José Luis Martínez Almeida and Mariano de Paco, head of Culture, Tourism, and Sport for the Community of Madrid. This impressive line-up underscored the significant political support that the Cluster enjoys, highlighting Madrid’s position as a major business hub in Southern Europe.
Unveiling the observatory’s mission
Raul Berdones, president of the Cluster, outlined the ambitious objectives of the Observatory at the Iberseries presentation. The Observatory aims to meticulously examine the impact of audiovisual shoots, emerging business models, and audience consumption patterns. By studying these elements, the Observatory seeks to provide insights that will shape the future of the industry’s landscape, promoting innovative content that resonates with the audience.
Strategic initiatives and goals
The Cluster is not stopping at insights alone. They are putting together a comprehensive strategic plan defined by four key priorities:
- Networking Events: Driving collaborations through events both within and beyond Spain.
- Alliances Creation: Forming robust partnerships with third-party entities and associations.
- Digitalization: Enhancing company competitiveness through digital advancements.
- Sustainability of Shoots: Promoting eco-friendly practices within the industry.
This strategic plan reflects a commitment to boosting competitiveness and sustainability, making the audiovisual sector in Madrid a model of innovation and progress.
Building public-private sector relations
A highlight of Berdones’ speech was the emphasis on promoting public-private sector relations, integral to the Cluster’s mission. The Cluster’s growth—from 76 members at its inception to now more than double that number—shows its expanding influence and the increasing participation within the industry.
The power of collaboration and support
The Cluster’s ambitious goals are backed by a growing roster of members, including:
- Trade Associations: Encompassing 13 leading entities.
- Streaming Giants: Major players like Netflix, Amazon, and Disney.
- Top Producers: Renowned studios such as Tornasol, Mediacrest, and Secuoya.
- High-Tech Innovators: Companies including Telefónica and Paramotion.
- Film Schools: Prestigious institutions like ECAM and UTAD.
- Rights Entities, Universities, Banks, and Law Firms
This diverse membership base underscores the comprehensive nature of the Cluster, bringing together all facets of the audiovisual industry.
Commitment from municipal and regional leaders
Both Mayor Martínez Almeida and Mariano de Paco voiced unwavering support for the Cluster at the Iberseries presentation. This backing is critical, as it promises full institutional and economic support without hindrance, fostering a robust ecosystem for the audiovisual sector in Madrid.
From the regional government’s perspective, collaboration between public administration and private companies is seen as fundamental to driving forward cultural and economic pillars. This perspective aligns seamlessly with the goals of the Cluster, promising a synergistic partnership that could propel Madrid’s creative industry to new levels of excellence.
A new player on the scene
As the Madrid Audiovisual Cluster gains momentum, it is clear that a new dynamic player has emerged in Madrid’s film and TV landscape. The Observatory and the Cluster collectively symbolize a bold vision for the future, where innovative public-sector policies and strategic initiatives intertwine to create a thriving, sustainable, and competitive audiovisual sector.
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