A legacy of influence: celebrating the life of Hollywood publicist

Arlene Winnick, a respected figure in the Hollywood publicity scene for over three decades, has passed away at the age of 77. Her journey through the entertainment world left an indelible mark, shaping how movies and stars connected with their audiences.

An illustrious career in Hollywood

Arlene Winnick’s extensive career saw her working with prominent clients like Universal Studios Hollywood, the TCL Chinese Theatre, and various independent PR firms. Her innovative strategies and creative marketing campaigns were instrumental in the success of many Hollywood events and stars.

Early contributions to home video marketing

During the early stages of her career, Winnick was a trailblazer in the home video industry. She masterminded marketing and publicity campaigns that launched the exercise tapes of celebrities such as Richard Simmons, Jane Fonda, and Zsa Zsa Gabor. Her efforts not only made these tapes household names but also set a standard for marketing in the home video sector.

Key collaborations and iconic events

Throughout her career, Winnick worked with multiple high-profile entertainment accounts. Some of her notable collaborations included:

Universal Studios Hollywood
Madame Tussauds Hollywood and Las Vegas
Warner Bros. Studio Tour
The Carousel of Hope Gala
Ripley’s Believe It or Not

Winnick’s role extended to organizing and managing significant Hollywood events, including the prestigious handprint-footprint ceremonies at the TCL Chinese Theatre for icons like James Cameron and Jon Landau, Keanu Reeves, and the cast of the Avengers films.

Diverse expertise beyond Hollywood

Winnick’s talents were not confined to the glitz and glamour of Hollywood. With over 35 years of PR experience, she made substantial contributions to other sectors such as food/restaurants and travel/tourism. Her work with renowned establishments like Raffles L’Ermitage Beverly Hills, Le Meridien Beverly Hills (now SLS hotel), and BeautifulPlaces showcased her versatility and commitment to excellence.

Special projects and events

Winnick handled a wide range of special events and PR campaigns, promoting luxury services and destinations. From the Lake Arrowhead Resort + Spa to the Johnnie Walker and Westlake Village Inn, her expertise ensured successful and memorable campaigns.

Dedicated contributions to the arts and community

Since 2012, Winnick had been a senior writer at L.A. Arts Online, where she reviewed and reported on over 50 events and shows. Her passion for the arts was evident in her insightful critiques and engaging writing.

In addition, Winnick was an active volunteer at Project Angel Food, dedicating her time and skills to support the community. This philanthropic spirit was a testament to her character and the deeply positive impact she had on those around her.

Personal life and legacy

Arlene Winnick hailed from Great Neck, N.Y., and lived a fulfilling life surrounded by friends and family. She endured personal loss, having been preceded in death by her partner of 20 years, Richard Schulenberg. Her survivors include:

Two sons: Jon and Andrew Gladston
Brother: Larry Beer
Daughter-in-law: Leslie
Stepdaughters: Katie and Amy, with her husband Chris
Seven grandchildren: Jacob, Talia, Harper, Lucy, Elenor, Kalan, and Pono

Winnick’s legacy lives on through her family and the countless professionals and organizations she mentored and supported throughout her career.

Remembering a trailblazer

Arlene Winnick’s enduring influence in the field of public relations and her contributions to major Hollywood milestones will be remembered for years to come. Her innovative approaches and dedication to her craft set a high bar for future publicists.

Continuing the conversation

As we reflect on Arlene Winnick’s achievements and legacy, we invite you to share her story with your networks. Celebrate her life and work by discussing her impact on the entertainment industry and beyond. For more stories like this, follow us for the latest updates.