Globoplay welcomes ‘My Mum, Your Dad’ to the Brazilian streaming scene

Brazilian adaptation of hit dating show set for 2025 release

In an exciting development for reality TV fans, it has been announced that the popular dating show “My Mum, Your Dad” will soon be hitting Brazilian screens on the streaming platform Globoplay. This Brazil-specific adaptation will mark the third international market entry for the show this year alone, underlining its growing global appeal.

Bringing love back through Formata’s expertise

The Brazilian edition, produced by Formata, is already in production and aims for a 2025 debut on Globoplay. This iteration promises to maintain the unique charm that has made the show a favorite among audiences worldwide, while also integrating elements that resonate with Brazilian viewers.

A fresh twist on dating shows

Created by the father-daughter duo, Greg and Haley Daniels, “My Mum, Your Dad” offers a fresh take on the dating show genre. It provides single parents an opportunity to find love again, but with a twist. Their adult children are secretly in the background, orchestrating and guiding the matchmaking process. This novel concept brings in both humor and heartfelt moments, bridging generational gaps in a way that traditional dating shows haven’t explored.

Success across borders

The original concept of “My Mum, Your Dad” has not only captivated audiences in the United States but has also received an enthusiastic response internationally. The show’s second season in the U.K., airing on ITVX, quickly became the platform’s top non-scripted program for the latter half of September. Similarly, international adaptations in Poland (“Moja mama i twój tata”) and French Canada (“Ma Mère, Ton Père”) have also seen remarkable success. The Polish version has carved out a significant niche, while the Canadian adaptation has topped its time slot with a 23.9% market share.

A broader reach across continents

The format has shown impressive adaptability by finding audiences in countries far and wide, including Australia, the U.S., Sweden, New Zealand, France, and Germany. This universal appeal highlights the show’s ability to connect with viewers regardless of cultural differences, largely due to its compelling human narrative and engaging format.

Insights from industry leaders

Ruth Berry, managing director of Global Partnerships at ITV Studios, expressed her excitement about bringing the show to Latin America. “The introduction of ‘My Mum, Your Dad’ in Brazil is a thrilling step for us. We believe it will resonate strongly with Brazilian audiences and add vibrant local flavors that will only enhance its global appeal,” she remarked.

Behind the scenes: The brains behind the deal

The successful orchestration of this deal can be attributed to the collaborative efforts of Laura Rhodarmer, head of brand partnerships, Americas at ITV Studios, and Carolina Iacia, head of formats acquisitions at Globo. Their combined expertise and strategic vision have been instrumental in bringing this beloved format to an even broader audience.

A proven formula of success

Originating in the U.S., “My Mum, Your Dad” was produced by ITV America’s ITV Entertainment in association with Rombola Entertainment for HBO Max. The executive production team boasts influential industry names such as Greg Daniels, known for creating “Upload” and developing the U.S. version of “The Office,” alongside Haley Daniels, Simon Thomas, Bernie Schaeffer, and showrunner Sam Dean. The show’s success can be significantly attributed to the creative and strategic prowess of this accomplished team.

Expanding horizons: A dynamic future for TV formats

The continuous expansion of “My Mum, Your Dad” into new territories underscores a broader trend within the television industry: the increasing importance of adaptable, culturally resonant formats. Shows that can seamlessly integrate local tastes while retaining their core appeal are positioned for sustained success in an ever-globalizing media landscape.

By weaving unique and culturally relevant elements into the established framework of “My Mum, Your Dad,” the Brazilian edition is poised to not only entertain but also touch hearts, just as it has done in multiple other regions.

Be sure to keep an eye on updates regarding this exciting release and celebrate the diversity of love narratives brought to screens worldwide.

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