An exciting partnership: Beta Film and Grupo Globo join forces
In an era where new creative collaborations are redefining entertainment, Beta Film and Grupo Globo have forged a multi-year partnership that promises to set benchmarks in the industry. This venture kicks off with “Discipline,” an ambitious drama from the talented creatives behind “Sintonia”.
A fresh narrative with “Discipline”
“Discipline” is not just another series; it’s Beta Film’s first foray outside Europe, marking a significant milestone. Known for their strategic foresight, Beta Film’s head Jan Mojto has once again demonstrated an eye for untapped creative hubs. His previous strategic moves into Central and Eastern Europe have already borne fruit, and now, with “Discipline,” the spotlight turns to Latin America.
The creative minds behind “Discipline”
Steering this new project are Konrad Dantas and Felipe Braga. Dantas, the founder of KondZilla, helms one of the largest YouTube channels in Latin America and has a resume brimming with awards, including an International Emmy and a Latin Grammy. Braga, who has left his mark with hits like “Lov3” and “Samantha!”, co-heads LB Entertainment. Together, they promise a compelling narrative in “Discipline,” produced in collaboration with Janeiro Studios – the newest venture led by Koby Gal Raday.
Plot and characters: a drama that transcends borders
Anchored around Maicon, a young Brazilian entrepreneur, “Discipline” delves into the murky waters of a cocaine trade that spans continents. Maicon finds himself at the crossroads of a powerful, female-dominated family and a European crime heiress facing her own patriarchal struggles. As their paths intertwine in a high-stakes collaboration, the trust and loyalty between them face continual tests.
Tackling cultural and gender dynamics
Described as a “high-end drama” by Beta Film, the series brings to light the dynamics within a business milieu where women’s voices are often suppressed. It’s a business world largely dominated by men, and “Discipline” navigates these tumultuous waters through the lens of its unique characters. The series aims to highlight the cultural conflicts and systemic challenges women face in a male-dominated realm.
Broader implications and contemporary relevance
“Discipline” is more than just a thrilling narrative; it’s a reflection on societal issues. It emphasizes the lopsided investments in youth development versus organized crime prevention in Brazil. By focusing on these very real issues, Dantas and Braga aim to showcase how neglecting youth development leads many to the unregulated drug market, escalating violence, and societal discord.
A synergistic writers’ room
The show’s writers’ room, led by Braga and Dantas, is bustling with talent. Long-term collaborators like Duda de Almeida and new faces such as Davi Kolb and Tamiris Hilário, bring a fresh perspective to the table. This dynamic amalgamation of talent ensures that “Discipline” is crafted with attention to detail and authenticity.
All eyes on Globoplay
Set to debut on Globoplay, “Discipline” is poised to attract a younger demographic, bolstered by the credible presence of Canal Kondzilla, the world’s largest urban music channel on YouTube with 67.4 million subscribers. This strategic addition reinforces Globoplay’s mission to deliver cutting-edge content that resonates globally.
Joining forces for greater reach
Manuel Belmar, Globo’s director of Digital Products, highlighted how co-productions like this one are vital for taking Globo’s content to a broader international audience. This partnership is seen as a win-win situation for everyone involved and reflects a shared commitment to excellence in storytelling.
An exciting future for Brazilian narratives
With “Discipline,” Beta Film and Globo aim to bring powerful Brazilian stories to an international stage. This collaboration is just the beginning. As Christian Gockel from Beta Film aptly puts it, this marks the start of a long-lasting partnership that promises to discover and amplify local voices for global audiences.
Gal Raday, the CEO of Janeiro Studios, echoes this sentiment, expressing confidence that Brazilian talent and stories will captivate international viewers. The unique synergy of Brazilian and European characters in a contemporary crime tale is merely a taste of the exciting narratives to come.
With such a robust lineup of talents and an intriguing storyline, “Discipline” is set to redefine the standards of global television.
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