Shah Rukh Khan’s ‘Veer Zaara’ returns to theaters for 20th anniversary

A timeless love story revisits the screen

India’s Yash Raj Films has announced an international re-release of Yash Chopra’s iconic movie Veer Zaara, marking the film’s 20th anniversary. Set to illuminate 600 screens worldwide starting November 7, this romantic saga brings back the magic of Shah Rukh Khan alongside stunning performances by Preity Zinta and Rani Mukerji.

Expanding into new territories

Released in 2004, Veer Zaara not only won hearts but became the highest-grossing Indian film of its time. The 20th-anniversary re-release doesn’t just cater to nostalgic fans; it’s set to break new ground, making its theatrical debut in Saudi Arabia, Oman, and Qatar, extending its reach to 19 territories that include North America, Europe, Australia, and South Africa.

A musical gift for fans

This special re-release has something unique for the audience: the inclusion of the previously unreleased song, “Yeh hum aa gaye hai kahaan.” This musical gem finds its way into the theatrical cut of the film for the very first time, offering fans an enriched cinematic experience. It’s a thoughtful addition that pays homage to Yash Chopra’s rich tapestry of melodious storytelling.

The demand for romance

Nelson D’Souza, VP of international distribution at Yash Raj Films, revealed that the decision to re-release Veer Zaara was driven by fan demand. “We could sense that fans wanted to see this love story worldwide,” D’Souza commented. “From the chatter on social media to fan requests to our offices globally, people were waiting for us to take this decision.”

Jio Studios: A year of milestones

In a year full of significant achievements, Singham Again marked another milestone for Jio Studios by debuting alongside their new animated logo. The creative design draws inspiration from traditional mandalas and embodies elements of Indian languages and musical motifs, culminating in a breathtaking gold lotus.

Set to a sitar-led score, the visual sequence epitomizes the studio’s mission of “Make in India, Show the World.” Since its launch in 2018, Jio Studios has produced over 100 films and series, achieving a perfect success rate at the box office for its 2024 slate.

A banner year for Indian cinema

This year, Jio Studios has delivered hits like Article 370, Shaitaan, and Stree 2, proving their consistency in producing content that resonates both commercially and critically. The studio’s animated logo launch is more than just a new visual identity; it’s a reflection of their evolved brand vision and enduring values, aiming to captivate global audiences.

India’s Oscar entry

Another feather in Jio Studios’ cap is Laapata Ladies, which has been selected as India’s official submission for the Oscars. With a string of successful productions, the studios continue to shine brightly on the international stage.

A visionary message

Jyoti Deshpande, president of the media and content business at Jio Studios, emphasized the importance of this new animated logo: “A moving logo is an emotion; it is the embodiment of our brand and our values while it captures our vision,” she said. Their continuous success, including hits like Stree 2 and Lost Ladies, signifies a pioneering spirit that continues to drive the future of Indian cinema.

Feel the resurgence of classic romance by watching Veer Zaara in theaters once more. Share your experience on social media and stay tuned for more exciting updates in the world of cinema.