Snoop Dogg brings his unique flair to the Olympics

A fresh face in Olympic commentary

In a bold move to shake up traditional Olympic coverage, NBC has enlisted the charismatic Snoop Dogg to provide commentary and interact with athletes and their families. This unexpected addition aims to captivate a new, digital-savvy audience across various platforms, including the NBC broadcast network, Peacock streaming service, Telemundo, and multiple cable channels.

Snoop Dogg’s approach to primetime

Snoop Dogg, whose real name is Calvin Broadus, Jr., is no stranger to the spotlight. “My preparation for primetime is being me. Google me. Look me up, dog. I’ve done fighting a bit. I’ve done sporting events. This is what I do. I’ve been doing this since y’all have been goldfish,” he confidently stated. His extensive experience in various entertainment fields, from rap to professional wrestling, positions him uniquely to bring a fresh perspective to Olympic coverage.

A new era of Olympic broadcasting

The inclusion of Snoop Dogg alongside traditional sportscasters like Mike Tirico underscores NBC’s commitment to making the Olympics appealing to a younger, more digitally inclined audience. With the 2024 Olympics offering live coverage of every competition, NBC faces the challenge of making its primetime presentation compelling enough to draw viewers who have already seen the day’s highlights.

Star-studded support cast

NBC has assembled a diverse group of personalities to enhance its Olympic coverage. Kelly Clarkson and Peyton Manning will help kick off the Opening Ceremonies, while Alex Cooper will host online watch parties on Peacock. Kevin Hart and Kenan Thompson will provide streaming commentary, and Leslie Jones will boost social media engagement. Even Jimmy Fallon will make an appearance at the Olympics’ close.

Snoop Dogg’s hands-on involvement

Snoop Dogg has been deeply involved in the lead-up to the Olympics, arriving in Paris ten days before the Opening Ceremonies. He has been visiting practice facilities and interacting with athletes from various disciplines, including judo, weightlifting, three-on-three basketball, and fencing. “I’ve been sliding into the practice facilities with different teams… I’m one of those individuals that likes to get involved,” he shared. His goal is to learn the backstories of the athletes and their families, as well as the nuances of sports he is less familiar with.

A multifaceted entertainer

Snoop Dogg’s diverse career spans rap, professional wrestling, a VH1 series with Martha Stewart, and Merry Jane, a digital property focused on cannabis news. His willingness to try new things and connect with younger audiences makes him a valuable addition to NBC’s Olympic coverage. “I’m an old dog that can learn new tricks,” he says. “I’ve got kids that are Gen-Z… This is my world. I love speaking their language and getting on the same page with them.”

A potential meeting with Michael Phelps

One of the highlights of Snoop Dogg’s Olympic journey could be a one-on-one encounter with swimming legend Michael Phelps. “I may jump in the pool and learn how to do the 25 meters, something to that effect,” he mused. His enthusiasm for engaging with Olympians and trying new sports is evident. “When I’m around these Olympians, I feel like I’m just as good as them or might give it a chance. So I’ll be trying it.”

Proving the doubters wrong

For those skeptical of his new role, Snoop Dogg is determined to prove himself. “I’m here to do whatever I’ve got to do,” he asserts. “Follow the Dogg, baby.”

Conclusion

Snoop Dogg’s involvement in the Olympics represents a significant shift in how the games are presented to the public. His unique blend of charisma, experience, and willingness to engage with both athletes and viewers promises to make this year’s coverage truly unforgettable. Whether you’re a long-time fan of the Olympics or a newcomer drawn in by Snoop Dogg’s presence, there’s no doubt that this year’s games will offer something for everyone.

For more information and to watch trailers of the events, visit Olympic Trailers.