Canva and Disney team up for a creative extravaganza

A magical collaboration

In an unexpected yet delightful partnership, Canva has joined forces with Disney to offer a unique experience for design enthusiasts and Disney fans alike. This collaboration, timed with Disney’s biannual D23 fan convention, allows Canva’s paid subscribers to access a selection of iconic Disney characters for their creative projects.

Disney characters at your fingertips

Starting August 9, characters such as Sorcerer Mickey, Princess Tiana, The Mandalorian, Joy from Inside Out, and Woody from Toy Story will be available on Canva’s platform. This special access will run through September 30, coinciding with the D23: The Ultimate Disney Fan Event in Anaheim, California.

A perfect match for creativity

Canva’s audience, known for their creative flair, finds a natural fit with Disney’s beloved characters. Disney enthusiasts, who often engage in elaborate cosplay and other creative endeavors, will now have the tools to bring their ideas to life more vividly. This partnership is a testament to the shared vision of both brands in fostering creativity and self-expression.

The power behind the partnership

Interestingly, Disney CEO Bob Iger is not just a supporter but also an investor and board member of Canva. Since its inception in 2013, Canva has grown into a digital media powerhouse, valued at $40 billion as of September 2021. With 190 million active users globally, including 17 million paid subscribers, Canva’s reach is extensive. The platform also supports 70 million users in educational settings and about 500,000 nonprofit organizations, offering broad access to its tools at no charge.

Inspiring creativity

Kristine Segrist, Canva’s global head of consumer marketing, expressed her excitement about the partnership: “Canva exists to empower people to bring their ideas to life visually, and Disney is a true pioneer in visual storytelling. Our brands share a commitment to delighting our communities and facilitating self-expression, and we’re honored to partner to inspire more creativity among Disney fans and beyond.”

A landmark licensing deal

This limited licensing agreement with Disney is the largest branded-content deal in Canva’s history. To celebrate, Canva will have a presence at the D23 event with the Canva Magic Print Shop. Attendees can test-drive Canva’s design tools by creating custom tote bags, thank-you cards, photo collages, and other D23 souvenirs.

Silvia Oviedo, Canva’s head of content and discovery, highlighted the significance of this collaboration: “Canva’s goal is to put everything you need to design what’s in your mind’s eye right at your fingertips. This marks an exciting evolution in our content library as we add branded content as a way to spark imagination and delight fans.”

Expanding horizons

Canva is not just stopping at Disney. The company is in the midst of a significant push to attract larger corporate clients and influential players in Hollywood’s creative community. This move is part of a broader strategy to make design tools accessible to everyday users while also catering to the needs of professional designers and creatives.

In May, Canva held its own fan event, Canva Creates, at SoFi Stadium in Los Angeles. This gathering showcased Canva’s commitment to empowering users and highlighted the platform’s potential to revolutionize the design industry.

A new era of design

This collaboration between Canva and Disney marks a new era in the world of digital design. By combining Canva’s user-friendly tools with Disney’s iconic characters, the partnership promises to inspire a wave of creativity among fans and designers alike. Whether you’re a seasoned designer or a Disney enthusiast looking to add a touch of magic to your projects, this collaboration offers endless possibilities.

For more information and to explore the Disney characters available on Canva, visit the D23: The Ultimate Disney Fan Event.

This article aims to provide a comprehensive overview of the exciting partnership between Canva and Disney, highlighting the potential for creativity and innovation that this collaboration brings. Whether you’re a fan of cinema, TV series, or music, this partnership offers something for everyone, making it a must-watch event in the world of digital design.