Amazon’s bold move: ‘The Rings of Power’ season one goes free on Samsung devices
A strategic push for ‘The Rings of Power’ season two
Amazon is making a significant effort to attract more viewers to its high-budget series, The Lord of the Rings: The Rings of Power, by offering the entire first season for free on Samsung devices. This initiative aims to build anticipation and expand the audience base ahead of the much-anticipated second season premiere.
Free streaming on Samsung TV Plus
Starting today, the eight-episode first season of The Rings of Power will be available on Samsung TV Plus, a free, ad-supported streaming platform pre-installed on Samsung TVs and Galaxy devices. This offer runs from August 15 to August 28, just before the second season’s premiere on August 29 on Amazon’s Prime Video.
This marks the first time the entire first season, which originally aired from September to October 2022, will be accessible for free. The goal is clear: Amazon wants to maximize viewership for the J.R.R. Tolkien-inspired adaptation by leveraging Samsung TV Plus’s reach, which spans 300 million screens across the US, Canada, Brazil, the UK, and Germany.
A new opportunity for ‘The Rings of Power’
When The Rings of Power first debuted, it found itself in a pop-culture showdown with HBO’s House of the Dragon. However, this time around, the fantasy series faces no direct competition, as House of the Dragon has just wrapped up its second season. This open fall TV lineup presents a golden opportunity for The Rings of Power to attract new fans with a fresh wave of marketing.
Expanding partnerships and audience reach
Salek Brodsky, Samsung TV Plus’s senior vice president and general manager, expressed enthusiasm about the expanded partnership with Prime Video. “We are pleased to have expanded our partnership with Prime Video to make Samsung TV Plus the only destination to watch Season One of The Lord of the Rings: The Rings of Power for free, ahead of the Season Two premiere,” he said. ”Nearly 300 million Samsung TV and Galaxy owners will have the opportunity to discover or catch up on this hit series, while continuing to enjoy free access to one of the world’s largest offerings of live TV channels and popular titles on-demand.”
Sandhya Iyer, Amazon Prime Video’s general manager of global 3P devices marketing, echoed this sentiment. “We are excited to build upon our relationship with Samsung to support The Lord of the Rings: The Rings of Power Season One sampling for their Samsung TV Plus audiences ahead of the August 29 Season Two launch on Prime Video. This sampling program marks a milestone for both organizations as we bring this iconic franchise to new audiences around the globe at no additional cost.”
A personal reflection for fans
For fans of cinema and TV series, this move by Amazon is a thrilling development. The The Rings of Power series, with its rich storytelling and stunning visuals, has captivated audiences worldwide. Offering the first season for free on Samsung devices not only broadens the show’s reach but also allows new viewers to immerse themselves in the epic world of Middle-earth without any financial commitment.
For those who have yet to experience the magic of The Rings of Power, this is the perfect opportunity to dive into the series. The intricate plot, compelling characters, and breathtaking landscapes make it a must-watch for any fantasy enthusiast. And for existing fans, this free streaming offer provides a chance to revisit the first season and refresh their memories before the new season’s premiere.
In-depth analysis and distinctive comments
The strategic partnership between Amazon and Samsung is a testament to the evolving landscape of digital content distribution. By making high-quality content accessible for free on widely-used devices, both companies are setting a new standard for audience engagement. This move not only benefits the viewers but also strengthens the brand loyalty for both Amazon and Samsung.
Moreover, the timing of this offer is impeccable. With the fall TV lineup relatively open, The Rings of Power has a unique opportunity to dominate the fantasy genre and attract a diverse audience. The absence of direct competition from other major fantasy series like House of the Dragon further enhances its chances of success.
For those eager to explore the series, you can watch the trailer and find more information about The Rings of Power here.
Amazon’s decision to offer the first season of The Rings of Power for free on Samsung devices is a bold and strategic move. It not only aims to boost viewership for the upcoming season but also sets a new precedent for content accessibility and audience engagement. For fans of cinema and TV series, this is an exciting development that promises to deliver an unforgettable viewing experience.