NBCUniversal and TalkShopLive team up for shoppable livestreams
A new era of video shopping
In an exciting development for fans of cinema, TV series, and music, NBCUniversal has announced a groundbreaking partnership with TalkShopLive. This collaboration aims to revolutionize the way we shop online by integrating shoppable livestreams featuring top talent from NBCU’s extensive media properties. Imagine your favorite stars not only entertaining you but also offering exclusive merchandise, music, books, and more—all in real-time.
The kickoff event: Paris Hilton’s ‘Infinite Icon’
The partnership will officially launch on Thursday, August 22, with a special livestream event featuring Paris Hilton. The multitalented celebrity will be promoting her new album, Infinite Icon. During the livestream, Hilton will delve into the creative process behind her album, and fans will have the unique opportunity to purchase autographed copies of both the CD and vinyl versions. Additionally, signed bookplates of her best-selling memoir, Paris: The Memoir, will also be available.
The event will be simulcast on multiple platforms, including TalkShop.Live, Eonline.com, E!’s Instagram and Facebook accounts, ParisHilton.com, and Hilton’s own Instagram and Facebook pages. The livestream starts at 8 p.m. Eastern on August 22, so mark your calendars for an evening of entertainment and exclusive shopping.
Paris Hilton’s take on the new venture
Paris Hilton is no stranger to TalkShopLive, having previously hosted successful livestreams on the platform. She expressed her excitement about the upcoming event, stating, “Being first is always Iconic! TalkShopLive always provides the greatest experience for my fans to engage with me and purchase my products in real time. I am excited to launch my new album ‘Infinite Icon’ with them through their new partnership with NBC and E!”
The technology behind the magic
TalkShopLive, founded in 2018 by CEO Bryan Moore and his sister Tina Moore, offers a unique commerce-enabled video player that can be distributed across the web and social media. This innovative technology allows sellers to showcase their products via live shows, providing detailed information while interacting with viewers in real-time. Customers can make purchases with a simple one-click “buy” button, making the shopping experience seamless and engaging.
Bryan Moore highlighted the significance of this partnership, stating, “NBCU’s massive reach paired with the power and scale of TalkShopLive’s multi-embed point of sale technology is truly a game-changing partnership for what the future of video commerce and bridging the worlds of entertainment and retail together looks like, by making every moment shoppable. This partnership is transformative for talent, brands, and retailers looking to reach new customers and drive sales.”
A star-studded lineup
TalkShopLive has already attracted a roster of high-profile talent who have launched ecommerce channels with the company. These include Jennifer Hudson, Paul McCartney, Jennifer Lopez, Garth Brooks, Trisha Yearwood, Dolly Parton, Alicia Keys, the Jonas Brothers, Jamie Foxx, Drew Barrymore, Scottie Pippen, Meghan Trainor, Tim Tebow, Kristin Cavallari, Tim McGraw, Meredith Duxbury, Barbara Camila, Kelsea Ballerini, Haley Kiyoko, Kane Brown, and Dude Perfect. Retail giants and media companies such as Walmart, Target, Best Buy, Fred Segal, Mattel, and BuzzFeed have also partnered with TalkShopLive, further solidifying its position as a leader in the video commerce space.
The future of entertainment and retail
This partnership between NBCUniversal and TalkShopLive represents a significant shift in how we consume and purchase entertainment-related products. By making every moment shoppable, they are bridging the gap between entertainment and retail, offering fans a more interactive and immersive experience. Whether you’re a fan of movies, TV series, or music, this new venture promises to bring you closer to your favorite stars and their products in ways never before possible.
For those who love to stay ahead of the curve, this is an exciting time. The integration of shoppable livestreams into our daily media consumption is not just a trend—it’s the future. So, get ready to engage with your favorite celebrities, discover exclusive merchandise, and enjoy a seamless shopping experience, all from the comfort of your home.
Stay tuned for more updates and be sure to catch the kickoff event with Paris Hilton on August 22. It’s an evening you won’t want to miss!