The American Film Market’s debut in Las Vegas: A new era for the film industry
The American Film Market (AFM) has long been a cornerstone of the film industry, a place where deals are made, and futures are forged. This year, the AFM is making a bold move, relocating from its long-standing base in Santa Monica to the Palm Casino Resort in Las Vegas for its 45th edition, set to take place from November 5-10, 2024. This change has been met with a mix of excitement and curiosity, as the industry prepares for what promises to be a landmark event.
A new home in the city of lights
The decision to move the AFM to Las Vegas was not made lightly. The Independent Film & Television Alliance (IFTA) announced the relocation earlier this year, citing the need for a fresh environment that could better accommodate the growing demands of the market. The Palm Casino Resort, with its luxurious amenities and central location, was chosen as the new venue. This move is expected to bring a new level of energy and excitement to the event, attracting a diverse array of participants from around the globe.
Early signs of success
Despite being four months away, the AFM’s move to Las Vegas is already showing promising signs. According to the IFTA, early registrations are “far surpassing” previous years, with 145 sales, production, and distribution companies, along with international trade organizations, film commissions, and national umbrella stands from 25 countries, having already secured spaces. This level of early commitment indicates that the Las Vegas edition of the AFM will likely exceed recent participation levels.
A star-studded lineup
Among the companies that have signed up so far are some of the biggest names in the industry. A24, AGC Studios, Altitude Film Sales, Anton, Arclight Films, The Asylum, Bankside Films, Black Bear Pictures, Blue Fox Entertainment, Charades, Cinema Management Group, CJ ENM, Cornerstone, Embankment Films Limited, The Exchange, Fantawild Animation Inc., Film Factory Entertainment, Film Mode Entertainment, Film Seekers, FilmNation, Gaumont, Goodfellas/Wild Bunch International, HanWay Films, Highland Film Group, Inc., Indie Rights, Lakeshore, Lionsgate, Myriad, NEON, Pathé Films, The Playmaker Munich, Protagonist Pictures, Studiocanal, Telepool GmbH, The Match Factory, Trust Nordisk, Unifrance, The Veterans, Vision Films, Inc., Voltage Pictures, WestEnd Films, WME Independent, and XYZ Films are just a few of the notable participants.
A single location for all activities
One of the key advantages of the new Las Vegas location is the ability to host all market activities in a single venue. The Palm Casino Resort will be the hub for all AFM screenings and sessions, providing a seamless experience for both exhibitors and buyers. This is a significant improvement over the previous location at the Le Meridian Delfina in Santa Monica, which faced criticism for its layout and logistical challenges.
Reflections on the move
The move to Las Vegas represents a new chapter for the AFM, one that is filled with potential and promise. The film industry is constantly evolving, and events like the AFM must adapt to stay relevant and effective. By relocating to a vibrant and dynamic city like Las Vegas, the AFM is positioning itself for continued growth and success.
For those interested in exploring the trailers and information sheets of the films and series represented at the AFM, you can visit the following links:
- A24: https://trailers.movieetv.com/search/a24
- AGC Studios: https://trailers.movieetv.com/search/agc-studios
- Altitude Film Sales: https://trailers.movieetv.com/search/altitude-film-sales
- Anton: https://trailers.movieetv.com/search/anton
- Arclight Films: https://trailers.movieetv.com/search/arclight-films
- The Asylum: https://trailers.movieetv.com/search/the-asylum
- Bankside Films: https://trailers.movieetv.com/search/bankside-films
- Black Bear Pictures: https://trailers.movieetv.com/search/black-bear-pictures
- Blue Fox Entertainment: https://trailers.movieetv.com/search/blue-fox-entertainment
- Charades: https://trailers.movieetv.com/search/charades
- Cinema Management Group: https://trailers.movieetv.com/search/cinema-management-group
- CJ ENM: https://trailers.movieetv.com/search/cj-enm
- Cornerstone: https://trailers.movieetv.com/search/cornerstone
- Embankment Films Limited: https://trailers.movieetv.com/search/embankment-films-limited
- The Exchange: https://trailers.movieetv.com/search/the-exchange
- Fantawild Animation Inc.: https://trailers.movieetv.com/search/fantawild-animation-inc
- Film Factory Entertainment: https://trailers.movieetv.com/search/film-factory-entertainment
- Film Mode Entertainment: https://trailers.movieetv.com/search/film-mode-entertainment
- Film Seekers: https://trailers.movieetv.com/search/film-seekers
- FilmNation: https://trailers.movieetv.com/search/filmnation
- Gaumont: https://trailers.movieetv.com/search/gaumont
- Goodfellas/Wild Bunch International: https://trailers.movieetv.com/search/goodfellas-wild-bunch-international
- HanWay Films: https://trailers.movieetv.com/search/hanway-films
- Highland Film Group, Inc.: https://trailers.movieetv.com/search/highland-film-group-inc
- Indie Rights: https://trailers.movieetv.com/search/indie-rights
- Lakeshore: https://trailers.movieetv.com/search/lakeshore
- Lionsgate: https://trailers.movieetv.com/search/lionsgate
- Myriad: https://trailers.movieetv.com/search/myriad
- NEON: https://trailers.movieetv.com/search/neon
- Pathé Films: https://trailers.movieetv.com/search/pathe-films
- The Playmaker Munich: https://trailers.movieetv.com/search/the-playmaker-munich
- Protagonist Pictures: https://trailers.movieetv.com/search/protagonist-pictures
- Studiocanal: https://trailers.movieetv.com/search/studiocanal
- Telepool GmbH: https://trailers.movieetv.com/search/telepool-gmbh
- The Match Factory: https://trailers.movieetv.com/search/the-match-factory
- Trust Nordisk: https://trailers.movieetv.com/search/trust-nordisk
- Unifrance: https://trailers.movieetv.com/search/unifrance
- The Veterans: https://trailers.movieetv.com/search/the-veterans
- Vision Films, Inc.: https://trailers.movieetv.com/search/vision-films-inc
- Voltage Pictures: https://trailers.movieetv.com/search/voltage-pictures
- WestEnd Films: https://trailers.movieetv.com/search/westend-films
- WME Independent: https://trailers.movieetv.com/search/wme-independent
- XYZ Films: https://trailers.movieetv.com/search/xyz-films
As the AFM prepares for its debut in Las Vegas, the anticipation is palpable. The film industry is ready for a new era, one that embraces change and innovation. The move to Las Vegas is more than just a change of location; it’s a statement of intent, a commitment to the future of film. The AFM in Las Vegas is set to be an event to remember, a celebration of the art and business of filmmaking.